Social Media Marketing Manager

About Goph Technologies

Goph Technologies is a digital marketing and technology agency located in Muyenga, Kampala. The company specializes in enhancing businesses' brand presence, expanding their digital footprint, and driving quantifiable growth through social media marketing, website creation, SEO, branding, paid ads, and content development.

Position Overview

We seek a seasoned Social Media Manager to join our team full-time on-site in Muyenga. This role involves overseeing the social media strategies for various client brands, requiring strategic insight, creativity, client engagement skills, expertise in paid advertising, and strong coordination abilities. Collaboration with clients, designers, videographers, and marketing colleagues will be pivotal to crafting engaging content, managing campaigns, growing online communities, and delivering impactful results.

Primary Duties

• Devise social media strategies tailored to each client's brand and business goals.
• Create and manage monthly content calendars ensuring their timely delivery.
• Draft captivating captions, campaign content, and clear creative instructions.
• Schedule and publish posts across appropriate social platforms.
• Coordinate with designers and videographers to guarantee content accuracy and punctual production.
• Supervise online communities by engaging with comments, messages, reviews, and audience feedback.
• Maintain consistent communication with clients managing content feedback and approvals.
• Initiate, oversee, and optimize paid social media advertising campaigns.
• Utilize analytics and platform insights to track content and campaign performance.
• Compile monthly reports that highlight results, insights, and actionable suggestions.
• Stay informed on social media trends, competitor activities, platform updates, and new content opportunities.
• Manage multiple client accounts and campaigns simultaneously, adhering to schedules and deadlines.
• Ensure content maintains consistent brand voice, visual identity, and quality standards.

Required Qualifications

• Minimum three years' professional experience in social media management, digital marketing, or related fields.
• A portfolio showcasing social media strategies, campaigns, content, or accounts managed.
• Experience developing content strategies and managing monthly content calendars.
• Proficiency with Meta Business Suite, Meta Ads Manager, and social media analytics tools.
• Solid understanding of paid social advertising including objectives, targeting, budgeting, and optimization.
• Excellent skills in copywriting, communication, presentation, and client relationship management.
• Ability to analyze performance data and generate practical recommendations.
• Strong organizational aptitude with close attention to detail and deadline management.
• Capability to coordinate creative teams like graphic designers and videographers.
• Ability to work independently while collaborating effectively within a multidisciplinary team.
• Availability for full-time on-site work at our Muyenga office in Kampala.

Preferred Credentials

• Prior experience at a digital marketing agency or managing multiple client accounts.
• Diploma or Bachelor's degree in marketing, communications, business, or related areas is favorable.
• Familiarity with additional advertising, scheduling, project management, and reporting software.

What We Offer

• Opportunity to oversee a varied set of brands and campaigns.
• A cooperative work culture encouraging creativity and strategic thinking.
• Hands-on involvement in content creation, paid advertising, client handling, and strategy.
• Possibilities for professional growth within an expanding digital agency.

Application Instructions

Send your CV along with a portfolio or case studies that demonstrate your relevant social media expertise via email. Submissions without a portfolio or proof of prior work will not be considered.