Social Media Marketing Manager

Company Overview

Passthrough is a weekly live program centered on the real-world deployment of enterprise XR (extended reality), including both virtual and augmented reality, at scale. Rather than focusing on hype or vendor-led promotion, the show emphasizes practical operating models, business justification, and the infrastructure needed to move from small trials to production use. It features conversations with practitioners, buyers, and funders, and is designed to help organizations progress from pilot efforts to full implementation. The team works in a purpose-driven environment that prizes clarity, honesty, and practical value for the XR community.

Role Overview

The Social Media Marketing Manager will own the planning, creation, and publishing of content across Passthrough’s social channels to grow engagement and raise awareness of the show. The role includes building and running social campaigns, improving post performance, reviewing analytics, and refining strategy based on results. You will work closely with the host and production team to turn show material into short-form social posts, clips, and promotional assets, while also interacting with the audience through comments and direct messages. This is a full-time remote position that requires ongoing collaboration with internal stakeholders and involvement in live or recorded show sessions.

Key Responsibilities

• Develop and manage social media campaigns that support audience growth and show visibility.
• Create, schedule, and publish engaging content across multiple social platforms.
• Repurpose episode content into short clips, promotional posts, and other social-first assets.
• Track performance metrics and use analytics to improve content reach and engagement.
• Adjust publishing and campaign tactics based on what the data shows.
• Coordinate regularly with the host and production team to align social content with show priorities.
• Participate in live or recorded show activities as needed to support content capture and promotion.
• Engage with the community by responding to comments and messages in a professional manner.

Qualifications

• Proven experience in social media marketing and social media optimization focused on audience growth.
• Background in content strategy, including editorial planning and aligning content with brand and program goals.
• Strong writing and communication ability with a knack for clear, persuasive messaging.
• Working knowledge of digital marketing, including analytics, basic SEO concepts, and campaign tracking.
• Interest in or familiarity with XR, AR, VR, and enterprise innovation topics.
• Comfort using major social platforms and social media management tools.

Additional Information

This is a remote, full-time role based in the United States.