Social Media Marketing Executive

Position Overview

Located in Business Bay, Dubai, One Life Tourism is seeking a dynamic Social Media Marketing Executive to enhance digital presence, boost brand awareness, generate leads, and interact with customers through various social media networks. This full-time onsite role focuses on promoting travel and tourism services through creative and strategic digital campaigns.

Key Duties

• Design and implement social media strategies aimed at elevating brand visibility and engagement.
• Oversee company accounts on Instagram, Facebook, TikTok, LinkedIn, and other pertinent platforms.
• Produce, organize, and disseminate captivating content including posts, stories, reels, videos, and promotional efforts.
• Collaborate with creative teams such as designers, photographers, and videographers for content creation.
• Perform market research to understand travel trends and customer preferences.
• Maintain content calendars to ensure uniform brand messaging.
• Handle paid advertisements on Meta Ads platforms and others.
• Track campaign outcomes, compiling reports on engagement metrics and lead generation.
• Interact professionally with customer feedback and inquiries.
• Contribute to lead generation initiatives for visa, holiday packages, and tourism products.
• Partner with sales to enhance lead quality and conversion success.
• Analyze competitive social media tactics recommending enhancements.
• Ensure all content aligns with brand standards and company values.

Prerequisites

• Bachelor's degree in Marketing, Communications, Digital Media, or relevant discipline preferred.
• Between 1 to 3 years of experience in social media or digital marketing.
• Experience within UAE's tourism, travel, hospitality, or service industry advantageous.
• Proficient knowledge of Instagram, Facebook, TikTok, LinkedIn, and digital marketing trends.
• Operational experience with Meta Business Suite and advertising tools.
• Familiarity with Canva, Adobe Creative Suite, or equivalent design software.
• Basic understanding of SEO, Google Analytics, and online marketing tools is a plus.
• Exceptional written and oral communication capabilities.
• Creative attitude with meticulous attention to detail.
• Ability to independently oversee multiple campaigns simultaneously.

Preferred Competencies

• Skills in video recording and editing for reels and short clips.
• Proven record of generating leads via social media campaigns.
• Insight into customer behavior and online engagement strategies.
• Talent for crafting content that drives customer inquiries and conversions.

Compensation & Benefits

• Monthly salary ranging between AED 4500 and 5500, subject to experience.
• Provision of employment visa.
• Medical insurance coverage.
• Annual leave in accordance with UAE Labour Law.
• Potential performance-related bonuses.

Work Schedule

The position requires availability Monday through Saturday, working onsite in Dubai, UAE.

Application Notes

Interested candidates should submit their CV alongside a portfolio demonstrating previous social media projects.