Social Media Marketing Coordinator

About Harbor Creative Marketing

Harbor Creative Marketing is a digital marketing agency dedicated to delivering comprehensive social media marketing and content production services for a diverse portfolio of brands. The team excels in professional photography and videography to craft visually appealing campaigns and brand stories. Their expertise spans social media advertising, email marketing, graphic design, branding, influencer marketing, and public relations. Their integrated strategies aim to enhance clients’ digital footprint, reinforce brand identity, and engage audiences on multiple platforms.

Role Overview

The Social Media Marketing Coordinator role, based at the Charleston, SC office, is a full-time position focused on the strategic planning, creation, and scheduling of social media content across major platforms. This role ensures consistent branding and audience engagement by developing content calendars, writing captions and short copy, collaborating with creative teams for visual assets, and monitoring social media performance.

Key Responsibilities

• Develop and maintain detailed social media content calendars.
• Create engaging captions and concise copy aligned with brand voice.
• Collaborate with the creative department to produce high-quality visual content.
• Monitor and analyze social media channel metrics and report on performance.
• Manage community engagement by responding to comments and messages.
• Assist in the execution and optimization of paid social media campaigns.
• Support broader digital marketing efforts as required.
• Recommend data-driven improvements based on performance analysis.

Candidate Requirements

• Proven experience managing social media content and marketing for brand accounts across key platforms.
• Excellent communication and writing skills capable of producing clear, captivating, and brand-consistent copy.
• Basic understanding of digital marketing concepts including audience targeting, campaign enhancement, and analytics interpretation.
• Familiarity with social media management and analytics tools such as Meta Business Suite, Hootsuite, Later, or comparable software.
• Ability to work onsite in Charleston, SC collaborating with multiple teams and handling several projects effectively.
• High attention to detail, creativity, and initiative to keep up with evolving social media trends and platform guidelines.
• Preferred educational background or training in Marketing, Communications, Digital Media, or related disciplines, or equivalent relevant professional experience.
• Experience in photography and videography, with proficiency using DSLR cameras being an advantage.