Social Media Manager

About Rephase

Rephase is a progressive hair and skincare brand dedicated to redefining everyday self-care by combining scientific formulations with potent natural ingredients. Currently, we are in an exciting stage of building our brand from scratch by innovating, experimenting, and engaging with our community. We believe that exceptional brands are fostered through captivating stories, meaningful content, and genuine interactions.

Role Summary

We are looking for a Creative and Strategic Social Media Manager who understands digital trends and audience engagement, to help grow our online presence and foster a genuine community connection around our brand.

Responsibilities

• Design and implement social media strategies to boost brand recognition and engagement.
• Plan and oversee content calendars for platforms including Instagram, Facebook, LinkedIn, and others.
• Produce captivating reels, posts, stories, carousels, and campaign materials.
• Craft compelling captions, hooks, and brand storytelling narratives.
• Spot emerging trends, viral content formats, and fresh content opportunities early.
• Transform trending concepts into content that aligns with the brand identity.
• Handle daily social media operations including publishing, scheduling, and interacting with the community.
• Respond to audience comments and messages to nurture meaningful relationships.
• Collaborate with creators, influencers, designers, and marketing teams for cohesive campaigns.
• Develop and execute influencer partnerships and social media campaigns.
• Monitor competitor activities, stay ahead of industry trends, and analyze audience insights.
• Track analytics to assess performance and refine content strategies accordingly.
• Support paid social media campaigns via Meta Ads and aid in performance tracking.

Ideal Candidate Profile

• In-depth understanding of Instagram, Facebook, LinkedIn, and social media algorithms.
• Keen eye for aesthetics, branding consistency, and storytelling techniques.
• Ability to conceive creative, relatable, and shareable content ideas.
• Strong copywriting expertise with an emphasis on engaging captions.
• Up-to-date knowledge of trends, digital culture, and evolving audience behaviors.
• Highly organized, proactive, and able to manage multiple projects simultaneously.
• Balanced approach to creativity and data-driven decision-making.
• Familiarity with tools such as Canva, CapCut, Meta Business Suite, and basic editing software.

Additional Advantages

• Prior experience managing a brand's social media handle.
• Background in beauty, skincare, haircare, or lifestyle brand content.
• Portfolio showcasing reels, creative campaigns, or notable projects.
• Experience collaborating with influencers and content creators.

What We Provide

• Freedom to creatively experiment and bring your ideas to fruition.
• Chance to be part of building a growing brand from its inception.
• A dynamic, young, and collaborative startup work environment.
• Practical exposure to branding, content creation, and digital marketing.
• Opportunities for growth, learning, and making meaningful impacts.

If you have a penchant for content inspiration and are passionate about building brands, we would be delighted to connect with you. Please share your resume and portfolio for consideration.