Social Media Manager

About Leisure Hydration

Leisure Hydration is a better-for-you beverage brand packaged in sustainable aluminum cans, designed to enhance mind and body wellness. Our mission focuses on promoting optimism through joyful hydration. As a rapidly expanding brand in the lifestyle hydration space, we offer a dynamic and hands-on work environment filled with opportunities to innovate and influence our future growth.

Role Overview

We are seeking our inaugural Social Media Manager to take full ownership of Leisure Hydration's social media presence. This role involves end-to-end creation and management of content across platforms, particularly Instagram and TikTok. You will be both behind the camera and the on-screen face, contributing to shaping the brand's voice and engagement strategies in real time.

Responsibilities

• Lead social presence strategy and publishing on key platforms, Instagram and TikTok.
• Develop content from initial concept through filming and video editing, using tools like CapCut.
• Present on camera, crafting content that resonates authentically with our brand identity.
• Manage a content calendar to maintain consistent and purposeful posting.
• Engage actively with the community by responding to comments and direct messages, fostering genuine relationships.
• Analyze content performance data to refine future social media tactics.
• Collaborate with influencer and creator marketing teams to broaden organic reach utilizing third-party content.
• Monitor industry trends, new formats, and platform changes, adopting those aligned with our brand.
• Work closely with marketing colleagues to ensure content complements product launches, campaigns, and overall brand objectives.

Requirements

• A strong creative vision with an instinct for compelling content that attracts attention.
• Confidence and authenticity on camera to create relatable and genuine material.
• Proficient hands-on editing ability with video software, such as CapCut or equivalent.
• Exceptional organizational skills to manage content calendars and juggle multiple tasks simultaneously.
• Self-motivated and proactive, capable of thriving in a fluid startup environment with minimal supervision.
• Strategic mindset that aligns engaging content with concrete business goals beyond mere engagement metrics.
• Comfort navigating ambiguity and resourceful in adapting to an evolving company framework.
• Experience analyzing social media metrics and providing consistent performance summaries.

Preferred Qualifications

• A personal social media portfolio or presence demonstrating diverse abilities.
• Background in consumer brands, particularly within food, beverage, or lifestyle sectors.
• Previous in-house or marketing agency experience as a content creator or social media manager.
• Strong graphic design skills, with familiarity using tools such as Canva and Adobe Creative Suite.

Benefits and Compensation

• Competitive salary ranging from $70,000 to $85,000 annually, dependent on experience and location.
• Eligibility for a potential annual incentive bonus.
• Opportunity to receive equity in the company.
• Health insurance stipend provided.
• Unlimited paid time off.
• Work within a nimble and creative team environment with genuine ownership of key marketing channels.
• The chance to execute your ideas autonomously and see rapid impact.