Social Media Manager

About the Company

Betway Africa operates as part of Super Group, a digital gaming company listed on the NYSE and known for leading sports and iGaming brands around the world. In Africa, Betway is among the top sports betting and gaming names, active in eight markets and backed by a highly engaged sports community. Social media is a key part of how the brand connects with fans, celebrates sport, and strengthens brand affinity in a competitive environment.

Role Overview

As Social Media Manager for Betway Zambia, you will take full ownership of the market’s social media function. The role covers strategy, content planning, community management, reactive marketing, sponsorship support, and performance. You will lead the brand’s presence across major platforms and collaborate closely with Creative, Sponsorship, Digital, and external agency partners. The position reports into headquarters in South Africa.

What the Role Involves

This is a senior, strategy-led position rather than a simple publishing role. The successful candidate will understand that social media operates around the clock and that winning brands respond quickly, communicate authentically, and stay present when it matters.

• Set and continuously improve the social media strategy for Zambia across Facebook, X, Instagram, TikTok, YouTube, and other emerging channels.
• Manage the full always-on content calendar, covering planned, seasonal, and reactive activity aligned to business and brand goals.
• Shape channel-specific plans for content format, posting frequency, tone of voice, and audience focus.
• Maintain an even balance between planned and reactive content, with roughly half the output dedicated to each approach.
• Promote a social-first approach across the business and help internal stakeholders understand the role social plays in the wider marketing mix.
• Brief, review, and quality-check all social assets, including campaign materials and real-time reactive posts.
• Work with creators, agencies, and production teams to deliver content tailored to each platform, such as short-form video, graphics, carousels, stories, user-generated content, and live coverage.
• Ensure every asset follows Zambia’s responsible gambling rules and the brand’s guidelines.
• Lead the community management approach, including tone standards, response guidelines, and escalation processes.
• Develop genuine connections with players, influencers, and media communities.
• Track audience sentiment, spot trending discussions, and share useful insights with content and brand teams.
• Handle complaints, crises, and sensitive conversations in a calm and brand-safe way.
• Look for user-generated content opportunities and encourage authentic participation from players.
• Create social-first briefing plans for brand activations instead of simply repurposing above-the-line campaigns.
• Own live social execution for match days and event days, including live blogging and second-screen content.
• Support influencer activity by working with local talent agencies and relevant content creators.
• Work with country leadership to identify local content opportunities tied to cultural and sporting moments.
• Carry out any other reasonable duties needed to support business objectives.

Skills and Experience Needed

You should bring proven experience managing social media for a major brand in Zambia, ideally in sports, media, entertainment, betting, or gaming. You need to have handled a content calendar from planning through to post-campaign review, and have experience briefing or managing agencies and content creators. Exposure to sponsorship activation or rights-holder social content is a strong advantage. A bachelor’s degree in Marketing, Communications, or a similar field is required. You should also be comfortable using graphic design tools and content creation software.

Core Behavioural Strengths

• Ability to adapt quickly
• Strong ownership and accountability
• Proactive approach to taking action
• Resilience under pressure
• Team-focused mindset
• Integrity
• Innovation

What You Can Expect

• Access to learning and development programmes designed to help you build your skills and grow your career.
• Regular feedback through a performance tool created to support continuous improvement and professional growth.
• Employee assistance support available for you and your family.

Additional Information

Super Group promotes a diverse and inclusive workplace, with teams across 16 countries, 85 nationalities, and 19 languages. The company values equal opportunity, fairness, honesty, and a supportive environment where growth and contribution are recognised.

As part of the recruitment process, candidates may be considered against the talent management and development programme. Shortlisted applicants may also be asked to complete an assessment.

This role involves access to customers’ financial information, so a credit check and criminal record check will be carried out. Qualification verification will also be completed because the listed qualifications are a necessary requirement for the position. By applying, you agree to these checks being performed confidentially for verification purposes only.

If you do not receive feedback within two weeks, your application should be considered unsuccessful.

The role is based in Lusaka, Lusaka Province, Zambia.

The company describes itself as a place to work, play, and grow.