Social Media Manager

About Born Social

Born Social is a social-first creative marketing agency with studios located in Port Melbourne and Brooklyn, New York City. The agency specializes in working with brands across diverse sectors including beauty, wellness, hospitality, food and beverage, retail, fashion, and lifestyle. We pride ourselves on delivering strategy-driven content that truly resonates with audiences and drives performance.

Role Overview

We are seeking a passionate Social Media Manager to join our Melbourne team. This role involves managing a portfolio of 5 to 8 clients, acting as their primary social media contact, and overseeing the delivery of content and strategy aligned with each client’s objectives.

Key Responsibilities

• Lead the development and execution of social media strategies tailored to client goals.
• Plan, coordinate, and schedule content across platforms including Instagram, TikTok, Facebook, YouTube, and LinkedIn.
• Create compelling captions, scripts, and copy that authentically reflect each brand’s voice.
• Organize and attend content shoots, providing detailed briefs to the creative team to maximize output quality.
• Oversee community management for all assigned accounts.
• Manage full-cycle influencer and user-generated content (UGC) campaigns as necessary.
• Conduct regular work-in-progress meetings to ensure clients are informed and their needs are met.
• Perform light video and graphic editing tasks.
• Prepare monthly performance reports and continuously optimize campaigns based on insights.

Required Qualifications and Skills

• Minimum 5 years experience in social media management.
• Degree in marketing, communications, or media with substantial practical experience.
• Exceptional copywriting skills capable of adapting to multiple brand voices across various industries.
• Strong understanding of social media performance metrics and drivers.
• Experience in crafting and presenting social media strategies to stakeholders.
• Excellent client communication skills; proactive, poised, and personable under pressure.
• Highly organized with the ability to manage multiple clients and deadlines efficiently.
• Proficient with scheduling tools, Google Workspace, Slack, and Trello; familiarity with Adobe and Figma is advantageous.
• Possession of a current driver’s license and access to a reliable car to attend shoots and client meetings.

Perks and Benefits

• Flexible work arrangement offering 3 days remote and 2 days in our Port Melbourne office.
• A collaborative and supportive team culture promoting mutual respect and shared success.
• Diverse client portfolio ensuring a dynamic and engaging work environment.
• Autonomy and trust in managing client accounts without micromanagement.
• Exposure to clients across both Australian and United States markets.
• Encouragement of creative innovation and integration of AI tools to optimize workflows.

Additional Information

If you thrive on strategic social media management and enjoy crafting impactful digital narratives, we invite you to apply. Please provide examples of your work and a brief explanation of your motivation for joining our team.