Social-Media-Manager (m/w/d)

About the role

In this position, you will shape and run the company’s social media presence with a strong focus on automotive and two-wheeler content. The role combines hands-on content creation, channel management, paid social, reporting, and close coordination with internal teams and external partners.

What you will do

• Plan, create, and independently produce photo and video content for automotive and two-wheeler topics.
• Develop reels, stories, short-form videos, and static posts for the relevant social platforms.
• Take vehicle and product photos at company locations, events, and off-site appointments.
• Edit footage and images using standard professional tools such as Adobe Premiere Pro, Lightroom, and Photoshop.
• Design content ideas that clearly express the brand identity and local connection.
• Create and maintain a cross-channel editorial calendar for Instagram, Facebook, and LinkedIn.
• Develop content concepts for campaigns, promotions, and related marketing actions.
• Monitor the market, competitors, and social media trends.
• Work closely with the marketing leadership and management on topic planning, tone of voice, and budget limits.
• Manage the company profiles on Instagram, Facebook, and LinkedIn independently.
• Handle community management by replying to comments and direct messages and engaging with followers.
• Coordinate with branches and specialist departments to ensure aligned content and communication.
• Maintain a consistent brand presence across all channels.
• Plan, create, and manage paid campaigns in the Meta Ads Manager for Facebook and Instagram.
• Define target groups, run A/B tests, and continuously improve active campaigns.
• Evaluate campaign data and turn findings into practical recommendations.
• Track budgets and report results to the marketing leadership.
• Review organic and paid performance regularly across all platforms.
• Prepare reports on reach, engagement, leads, and conversions.
• Derive optimization measures from data and platform insights.
• Work closely with the marketing team, branch managers, and external service providers.
• Coordinate shooting schedules with vehicles, employees, and outside locations.
• Support general marketing tasks.
• Assist with broader marketing projects such as trade fairs, events, and campaigns.
• Help organize, execute, and support events on site.
• May also contribute to print materials and offline marketing assets when needed.

What you bring

• You have completed training or a degree in marketing, media design, or communications.
• You bring proven experience in social media management, ideally in retail, automotive, or lifestyle settings.
• You are confident handling photo and video equipment.
• You work securely with the Adobe Creative Cloud, especially Premiere, Photoshop, and InDesign.
• You have solid experience with the Meta Ads Manager.
• You understand social media algorithms, platform mechanics, and content performance.
• You are creative and have a strong eye for visual quality and brand impact.
• You work independently, in a structured way, and hold yourself to high standards.
• You communicate well and enjoy working with a variety of contacts.
• You are interested in mobility, vehicles, and the regional business environment.
• You are willing to travel for external appointments, photo shoots, video shoots, and events.

Benefits and additional information

• Job bike leasing.
• Capital-forming benefits.
• Access to corporate discounts.
• Supplementary company health insurance.
• 30 days of annual leave.
• A secure role in a growing, service-oriented medium-sized business.
• Personal and professional development opportunities.
• Team events and a fun, motivated work environment.
• Responsible and varied tasks.
• Company pension support.
• General marketing work and support for cross-functional marketing activities are part of the role.
• There may also be occasional involvement in print and offline marketing materials.
• Applications are welcome as online submissions.
• The company notes that gendered language has been avoided for readability, and all references apply equally to every gender.