Social Media Manager

About the Role

Hope Creative & Branding is seeking a dynamic Social Media Manager to spearhead our social media strategy and help propel our brand forward. Based in Raipur, Chhattisgarh, this role requires a proactive individual proficient at enhancing content visibility and engagement across multiple platforms.

Key Responsibilities

• Design and execute a social media strategy that aligns with our business objectives to drive growth and brand presence.
• Maintain and implement a detailed social media content calendar to ensure consistent and timely posting.
• Analyze SEO data, website traffic statistics, and user interaction metrics to continually optimize content effectiveness.
• Conduct ongoing competitor assessments and remain informed about emerging trends and platform changes.
• Create, refine, publish, and distribute compelling daily content including original text, photos, videos, and short formats like Reels and Shorts on platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
• Collaborate closely with graphic designers, copywriters, and video editors to produce brand-consistent and visually appealing creative materials.
• Craft catchy and targeted copy and headlines tailored to each platform’s audience.
• Engage with the online community by monitoring comments, direct messages, and reviews, responding in a timely and positive manner.
• Foster a supportive and loyal online community around the brand, responding constructively to feedback.
• Track and evaluate social media performance metrics—including reach, impressions, engagement, conversions, and follower growth—utilizing both built-in analytics and external tools.
• Compile and present weekly and monthly performance reports to senior leadership with actionable insights and strategy recommendations.

Required Qualifications and Skills

• Prior work experience as a Social Media Manager, Digital Marketer, or related position demonstrating success in managing impactful social media campaigns.
• Proficiency with Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics for tracking and optimizing campaigns.
• Exceptional communication skills, both oral and written.
• A creative approach with keen attention to visual design and the craft of digital storytelling.
• Outstanding organizational skills with the ability to handle multiple projects within tight timelines.
• Strong teamwork abilities and collaboration skills to coordinate effectively with diverse teams.