Social Media Manager

About Face Pilates

Face Pilates is a premium facial wellness company providing a natural, non-invasive option to cosmetic injectables. Using our exclusive tools and comprehensive digital program, we assist clients in training, toning, and strengthening over 40 facial muscles similarly to exercising the body. Our clientele primarily consists of women and increasingly men aged 25 to 60 who prioritize longevity, self-care, and effective outcomes without needles. Our brand embodies sophistication, intelligence, and a touch of mystery—avoiding sales-heavy messaging and focusing on genuine technique and results.

Role Overview

We are seeking a Social Media Manager to lead and expand Face Pilates' visibility on Instagram, TikTok, and new emerging platforms. You'll oversee the entire content process from strategy and scheduling to caption creation, community interaction, and performance assessments, all while maintaining our distinctive voice: educational, refined, engaging, and never pushy.

Key Responsibilities

• Manage and plan the content calendar for Instagram and TikTok, balancing educational posts, brand storytelling, product highlights, and founder-centric content on a weekly and monthly basis.
• Create and refine captions that reflect our signature tone—informative yet approachable, capturing attention with strong hooks, curiosity-led structure, and clear calls to action.
• Lead the production of short-form videos, collaborating with founders and creators to shoot compelling Reels and TikToks.
• Engage daily with the community by replying to comments and messages, monitoring brand sentiment, and converting interactions into community expansion.
• Analyze and report on content performance metrics to reinforce successful strategies and improve weaker ones, focusing on growth, engagement, shares, saves, and conversion rates from social media to the website.
• Stay updated on platform trends and experiment with new content types and formats ahead of saturation.
• Work collaboratively with partnerships and growth teams on brand initiatives, affiliate content, and special campaigns such as launches, pop-ups, and seasonal events.
• Coordinate influencer and affiliate content, ensuring alignment with brand standards before publishing.
• Maintain consistent brand visuals across feed aesthetics, Stories, and highlight covers.

Candidate Profile

• Possess 2 to 4+ years of experience managing social media for brands, preferably within beauty, wellness, fitness, or luxury lifestyle industries.
• Have a clear perspective on effective content that grabs attention and can explain why hooks succeed beyond following trends.
• Demonstrate excellent writing capabilities adaptable across educational, promotional, and founder voices.
• Be comfortable with short-form video creation, including shooting, light editing, and directing personality-driven content.
• Familiar with platform analytics (Instagram Insights, TikTok Analytics) and capable of using data to inform content strategies.
• Exhibit a proactive approach and confidence in managing the content calendar independently within a dynamic, small team.
• Showcase an aesthetic sensibility that matches our brand's elevated, clean, and slightly enigmatic style, avoiding clutter and overt salesiness.

Additional Advantages

• Experience working with affiliate or creator programs, community-driven growth, or establishing a brand’s social media presence at startup stages.
• Marketing knowledge, including guerrilla marketing strategies.
• Familiarity with Meta Business Suite for post boosting and ad performance assessment.
• Experience with other advertising platforms.

Why Join Us

• Opportunity to shape the voice and visual identity of an emerging luxury wellness brand from its early stages.
• Close collaboration with the founder and executive leadership allowing your ideas to influence brand direction.
• A company culture that values craftsmanship, intentionality, and innovative approaches beyond typical wellness businesses.