Social Media Manager

About Bigul

Bigul, supported by the experienced Bonanza group, is innovating the trading space by providing advanced technology and customer-centric financial services. The culture in Bigul is vibrant, promoting career growth and enabling employees to make an impactful contribution in the financial sector. If you thrive in dynamic environments and seek a challenging yet rewarding career, Bigul offers an excellent opportunity.

Role Overview

We are on the lookout for a creative Social Media Manager to lead the brand's social presence in stockbroking and financial services. This person will be responsible for managing and boosting our social accounts, creating compelling financial content, fostering customer engagement, and implementing digital campaigns to foster business growth and new client acquisition.

Key Duties

• Formulate and implement social media strategies that align with business and marketing goals.
• Oversee the company’s presence on LinkedIn, Instagram, Facebook, Twitter (X), YouTube, Telegram, and other vital platforms.
• Create and manage a content calendar collaborating with research, product, and marketing teams.
• Maintain synchronized brand messaging across every social channel.
• Develop captivating stock market and financial content, including topics like investments, mutual funds, IPOs, market news, financial literacy, and product offerings.
• Collaborate with designers, video editors, and writers for rich multimedia content including reels, videos, infographics, and educational material.
• Transform market research and financial reports into accessible social media posts.
• Ensure all published content complies with SEBI and stock exchange guidelines.
• Plan and manage both organic and paid campaigns to boost brand visibility, user engagement, and lead generation.
• Lead social promotions including product launches, webinars, and investor education initiatives.
• Optimize campaigns using analytics and key performance indicators.
• Engage with the social media community actively; respond swiftly to comments, messages, and customer inquiries.
• Work closely with customer support and business units to address challenges raised via social platforms.
• Analyze social media performance metrics (reach, engagement, follower growth, conversions) and report monthly results with actionable insights.
• Track competitors and industry trends to leverage potential opportunities.

Qualifications and Skills

• Bachelor's degree in Marketing, Journalism, Digital Marketing, Finance, or related areas.
• 4 to 6 years of social media management experience within Stock Broking, Financial Services, Wealth Management, Fintech, or Capital Markets sectors.
• Solid understanding of stock markets, trading, investment products, and related financial domains.
• Hands-on expertise with social media platforms and analytics tools.
• Excellent written communication and content creation capabilities.
• Experienced in paid social advertising and optimizing campaign performance.
• Proficient with LinkedIn, Instagram, Twitter (X), YouTube, and Telegram management.
• Knowledge of SEBI advertising rules and compliance in financial communications is advantageous.

Core Competencies

• Innovative thinking and storytelling skills
• Strategic planning and execution
• Making decisions driven by data
• Managing relationships with multiple stakeholders
• Project management and multitasking abilities
• Meticulous attention to detail
• Adaptability to fast-changing environments

Performance Indicators

• Growth in social media followers
• Engagement rates across channels
• Reach and impressions metrics
• Lead generation numbers and conversion rates
• Referral traffic from social media to website
• Return on investment from campaigns
• Positive brand sentiment and customer interaction

Eligibility

Open to candidates holding any graduate degree.