Social Media Manager

About the Role

We are looking for an experienced Social Media Manager to create and advance a personality-focused social media presence from scratch. This comprehensive role involves strategy creation, setting up accounts, planning content, managing production, publishing, audience expansion, community engagement, and optimizing performance on Instagram and TikTok.

You will collaborate closely with the founder to craft a distinct online identity and grow it into a highly engaging and recognizable social platform.

Key Responsibilities

• Establish and launch Instagram and TikTok channels starting from zero followers, defining positioning, tone, key content themes, visual elements, and overall strategy for each platform.
• Plan and implement organic growth strategies targeted at increasing reach, engagement, follower count, and sustainable audience development.
• Design viral campaigns, social-first storytelling formats, and replicable content types that shape a unique online personality.
• Oversee the entire content process including research, brainstorming, scripting, calendar management, coordinating production, obtaining approvals, publishing, and performance optimization.
• Leverage analytics, user insights, watch time, retention, and engagement data to inform creative direction and enhance results.
• Handle daily community interactions and collaborate with the founder plus creative partners to maintain active engagement.

Candidate Requirements

• Demonstrated success in launching and growing Instagram and TikTok accounts organically from early or no followers.
• A robust portfolio showcasing viral, trending, or culturally significant social media content verified by measurable growth outcomes.
• In-depth knowledge of Instagram and TikTok algorithms, understanding audience behavior, content retention, discoverability, engagement methods, and growth techniques.
• Strong skills in developing creative strategies and social-focused narratives capable of converting personalities into engaging, repeatable content.
• Comprehensive hands-on involvement managing social media from strategy through to content production, publishing, data analysis, and community management.
• Excellent project management and teamwork abilities, able to effectively liaise with the founder and other creative collaborators.
• Availability to work according to Pacific Standard Time (PST) hours.

Preferred but Not Required

• Experience with creator-driven brands, founders, entertainment sectors, personality-centric accounts, legal brands, or character-driven content will be beneficial.