Social Media Manager Europe

About the Role

As the Social Media Manager for Europe at BauWatch UK & Ireland, you will take charge of shaping and implementing the company's social media strategy across 11 European markets. This role combines strategic planning with hands-on execution, aiming to enhance brand presence, engage targeted audiences, and support growth initiatives. You will report directly to the Head of Brand & Content and collaborate extensively with various teams including Brand & Content, Digital, Performance Marketing, and local market marketing teams.

Key Responsibilities

• Design and roll out the European Group social media strategy consistent with BauWatch's branding and marketing goals.
• Establish and manage the Group’s social media presence across platforms such as LinkedIn, Instagram, Facebook, Reddit, YouTube, and any emerging channels relevant to business objectives.
• Create platform-specific content strategies, scheduling, and engagement plans.
• Keep abreast of social media platform updates, trends, and AI innovations to capitalize on new opportunities.
• Plan and manage content creation, coordination, and publishing across all social channels.
• Develop integrated campaign initiatives that boost brand visibility, thought leadership, product promotion, events, and lead generation.
• Work closely with multiple internal teams and local markets to maintain consistent messaging.
• Engage and grow online communities by moderating conversations professionally and providing adaptable content frameworks for local teams.
• Establish and nurture relationships with industry influencers, partners, and communities.
• Lead social listening efforts using monitoring tools to gather insights on brand reputation, customer feedback, competitors, and market trends to inform strategic decisions.
• Monitor and benchmark against competitors’ social media activities.
• Track and analyze social media metrics including engagement, audience growth, reach, website traffic, and campaign impact, producing quarterly reports with actionable insights.
• Run continual tests on content formats and posting techniques to optimize performance and ROI.
• Leverage AI tools to enhance content creation, campaign planning, workflow, reporting, and overall social media performance.
• Ensure adherence to BauWatch’s brand guidelines, social media policies, and compliance with regulations across all markets.

What You Bring

• At least three years of experience managing B2B social media within a multi-market European context.
• Demonstrated success developing and growing social channels such as LinkedIn, Instagram, and Reddit for B2B audiences, from strategy through execution.
• Proficiency in utilizing AI to streamline content production, campaign planning, workflow, and analytics.
• Experience launching new social media channels from the ground up, including strategy design, content planning, and performance reporting.
• Strong skills in content creation including copywriting, visual direction, and platform-specific format adaptation.
• Solid knowledge of social media analytics and strategies for performance improvement.
• Ability to independently manage multiple projects with full ownership.
• Exceptional written and spoken English skills; knowing additional European languages is highly advantageous.

Your Mindset

• Proactive and takes initiative without waiting for instructions.
• Creative with an understanding of how content varies across platforms (e.g., LinkedIn vs Instagram).
• Data-driven approach focusing on measurable improvement.
• Highly organized and capable of managing complex projects.
• Curious about AI, innovations, and emerging marketing technologies.
• Hands-on with a strong drive to deliver results.
• Comfortable working independently while collaborating internationally.
• Passionate about social media, digital marketing, and ongoing professional development.

About BauWatch

BauWatch is a rapidly expanding SecTech company operating across eleven European countries, specializing in intelligent connected monitoring solutions for construction sites, energy infrastructures, and critical facilities. The company’s brand presence comes alive daily on social media, engaging key decision-makers responsible for site security and safety.

Why Join Us?

• Lead and expand Group Social Media channels with tangible business results.
• Join an international, supportive marketing team that prizes innovation, trust, and storytelling.
• Enjoy creative freedom and close collaboration while shaping the social media footprint.
• Be part of a leading European provider in mobile video surveillance solutions growing across multiple countries.
• Champion the integration of AI-powered marketing workflows.
• Benefit from professional training, modern marketing tools, and career advancement opportunities.

Additional Information

BauWatch is committed to equal opportunity and diversity, treating all applicants fairly, irrespective of origin, religion, gender, sexual orientation, age, or disability. During the hiring process, shortlisted candidates will participate in a practical social media task to demonstrate their communication and content development skills.