Social Media Manager

About CWILL

CWILL (pronounced "quill") is a post-purchase and retention platform designed specifically for Shopify and direct-to-consumer (DTC) brands. Its tools help reduce customer support tickets, recover revenue lost from returns, and transform one-time buyers into repeat customers through tailored post-sale engagement.

Role Overview

We seek a Social Media Manager to take full ownership of our social media efforts—from crafting strategy to hands-on content creation and execution. Initially, this role requires being both strategist and doer: producing content, managing posts, engaging with users, and growing social channels directly. This position will evolve to leading a team as success grows. Candidates looking solely for management without content creation will find this role unsuitable.

Responsibilities

• Develop and execute channel strategies for LinkedIn, X (formerly Twitter), YouTube, Reddit, and others, determining where to focus efforts and aligning activities to drive pipeline development.
• Build the YouTube presence from scratch, establishing format, production cadence, and focusing on merchant education and product storytelling rather than generic branding.
• Engage authentically on Reddit communities relevant to Shopify merchants and agencies, maintaining credibility, avoiding account bans, and contributing meaningfully.
• Increase organic search visibility with an emphasis on AI-driven discovery, aiming to become a recommended source for AI assistants.
• Leverage AI tools to produce high volumes of content efficiently, mimicking the output previously requiring a multi-person team over years.
• Analyze performance metrics to identify which content drives reach, engagement, and downstream pipeline, discontinuing ineffective efforts.

Qualifications

• At least 5 years of social media experience with demonstrable success growing channels.
• Direct experience using Reddit hands-on, including managing community interactions, building credibility, and handling content moderation challenges.
• Proven track record managing and growing YouTube channels, understanding video format and audience retention strategies.
• Senior-level expertise with a preference for doing hands-on content creation rather than purely managing.
• Fluency with content production AI tools, including discerning what elements to automate without sacrificing quality.
• Exceptional written English skills combined with a personable, human tone suited for B2B SaaS audiences.
• Ability to thrive in unstructured startup environments where processes and playbooks are not predefined.

Preferred Skills

• Experience working in Shopify or ecommerce SaaS industries.
• Comfort and experience appearing on camera or directing company executives for video content.
• Proven ability to collaborate effectively within distributed, remote teams.

Compensation and Benefits

• Starting salary in the range of $80,000 to $120,000 annually, negotiable based on experience, plus potential bonuses.
• 401(k) retirement plan offerings.
• Paid time off and official holidays recognized as paid leaves.
• Health insurance coverage provided.