Social Media Manager

Role Overview

Our client is seeking a dedicated Social Media Manager to effectively oversee their brand's social media presence. The role involves not simply posting content but actively expanding and engaging an audience. Responsibilities include managing the content schedule, crafting engaging copy, coordinating visual designs, and analyzing performance metrics.

Key Responsibilities

• Develop and manage a monthly social media content calendar for platforms such as LinkedIn, Instagram, and X (formerly Twitter).
• Create authentic, personable copywriting that resonates with the audience instead of corporate-sounding press releases.
• Direct or create visual assets using tools like Canva and Figma to complement written content.
• Engage with the community by responding to comments and direct messages, and identify genuine potential leads for the sales team.
• Provide detailed monthly reports on metrics including reach, engagement, and follower growth, with actionable insights and recommendations.

Required Qualifications and Skills

• At least two years of experience managing social media accounts for brands or agencies.
• Excellent writing skills, with writing being the core requirement of the position.
• Proficiency using basic graphic design tools and editing short-form videos.
• Deep understanding of LinkedIn's dynamics, particularly for B2B marketing.
• Demonstrable success in growing social media accounts.

Preferred but Not Required

• Experience working in B2B SaaS, fintech, or HR technology sectors.
• Knowledge of paid social media advertising strategies.
• Basic skills in video production.