Social Media Manager - APAC Region (12-Month Fixed Term Contract)

Overview

Skyscanner is a global travel brand dedicated to simplifying travel planning, trusted by about 160 million travelers monthly worldwide. With a 20-year history of innovation, our goal is to become the world's top travel ally, making discovering flights, cars, and hotels fast and easy across multiple devices.

Role Summary

This 12-month fixed-term contract position is for a Social Media Manager based in Singapore, focusing on the Asia-Pacific (APAC) region. The position is onsite with a hybrid working style. You will collaborate closely with both the Regional APAC team and Global Social & Community Leads to drive social media growth and engagement across targeted APAC markets, as well as spearhead social launches in new regions aligned with business goals. A deep understanding of social media trends and audience engagement is crucial to elevate Skyscanner’s social presence and achieve measurable impact.

Key Responsibilities

• Manage and support social media activities and campaigns across multiple APAC markets, integrating with global and regional initiatives and coordinating with external partners.
• Plan, develop, and execute social media launch strategies for new APAC markets in collaboration with regional stakeholders and the APAC creator manager, ensuring alignment with business priorities.
• Lead social content creation and storytelling efforts by delivering engaging, platform-appropriate material consistent with brand standards and local market nuances.
• Oversee community management, guiding external teams in responding to comments, messages, and user-generated content to foster engagement.
• Conduct research on emerging social platforms within the APAC region to identify potential opportunities for brand growth and recommend launch feasibility based on impact analysis.
• Identify and capitalize on cultural moments and social media trends by collaborating with partners to create timely and relevant content and community engagement strategies.
• Utilize analytics tools to monitor social media performance and convert insights into actionable recommendations to enhance strategies.
• Manage relationships with third-party service providers to ensure seamless delivery of social media activities.
• Support regional and global leadership in planning, reporting, and budgeting processes to facilitate the execution of owned social activities.
• Assist with operational tasks such as processing contracts and invoices for external partners and managing regional freelancer tools like user-generated content (UGC) collection and moderation platforms.

Candidate Profile

• Proven social media expertise, especially within APAC markets including Malaysia, Taiwan, and Australia, understanding local market differences.
• Creative storyteller capable of translating data, product narratives, and trends into tailored, engaging content that resonates with specific local audiences.
• Keen awareness of internet trends and ability to discern which trends offer strategic value for brand engagement.
• Strong familiarity with key social platforms in APAC, their audience behaviors, and algorithms, combined with curiosity about emergent platforms and innovation opportunities.
• Experienced collaborator who comfortably coordinates with agencies and freelancers, providing constructive feedback while maintaining brand identity.
• Excellent communication skills to keep various stakeholders informed and aligned around timelines, deliverables, and details.
• Data-savvy professional able to leverage social media analytics to assess performance, generate insights, and refine content strategies accordingly.
• Robust project management skills, adept at juggling multiple markets and deadlines, adjusting priorities fluidly while maintaining detailed oversight.

Work Culture and Commitment

Skyscanner fosters an open and genuine working environment that values curiosity, empathy, and collaboration. We pride ourselves on our diverse, inclusive workplace and our commitment to accessibility — seeking to ensure all employees thrive and our products serve all travelers effectively.

We encourage applicants who value equality and inclusion. Reasonable adjustments and accommodations can be arranged during recruitment to ensure an accessible application process. Our benefits include generous parental leave policies that extend globally.