Social Media Manager

About the Role

We seek a passionate individual deeply immersed in social media culture—not a casual user, but someone passionate about storytelling, viral content dynamics, and transforming everyday moments into viral phenomena. As Social Media Manager, you will be directly responsible for managing the brand's and founder's social presence, collaborating closely with the Founder and Content Lead to grow one of the fastest expanding swimwear brands nationally through strategic content creation, trendspotting, and impeccable execution.

Key Responsibilities

• Oversee and expand brand and founder social media profiles across platforms such as TikTok, Instagram, Pinterest, YouTube Shorts, Facebook, and other emerging channels.
• Work closely with leadership to capture candid moments behind the scenes, founder narratives, product launches, and daily lifestyle content.
• Develop, organize, and implement weekly editorial content calendars.
• Create, edit, and distribute high-engagement short-form videos alongside the content team.
• Stay ahead of trends, viral audio, platform changes, and new content potential before they peak.
• Continuously generate and propose innovative content ideas each week.
• Coordinate production days, photoshoots, collaborations with creators, and product introduction campaigns.
• Craft compelling captions, hooks, and storytelling-oriented copywriting.
• Monitor analytics, leveraging insights to refine content performance and strategy.
• Establish systems to maintain content organization, scheduling, and smooth workflow.
• Actively manage community engagement through responses to comments, direct messages, and community interactions.

Qualifications

• Minimum two years of full-time, in-office experience managing social media for a brand, influencer, or agency.
• Proficient knowledge of TikTok, Instagram Reels, YouTube Shorts, and Pinterest platforms.
• Hands-on experience filming and editing short-form videos using tools like CapCut, VideoLeap, Final Cut Pro, or equivalent software.
• Strong writing capabilities with an emphasis on storytelling.
• Competence in analyzing social media metrics to enhance content effectiveness.
• Superior organizational and project management abilities.
• Skillful multitasking across various projects and meeting deadlines.

Additional Information

This role is based onsite in our East Austin office. Candidates interested should submit their resume, portfolio link, and cover letter as per application instructions.