- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- Applicants should be able to manage social media strategy and content production for TikTok and Instagram, with experience in organic growth, personal branding, and short-form video. Familiarity with finance or insurance is an advantage, and candidates must be available during EST working hours.
- Resume
- Required to apply
Where you'll work
Job description
Role overview
This position is for a Social Media Manager who will own the full strategy, content production, and account management for TikTok and Instagram. The work centers on personal branding, short-form video, and organic audience expansion.
The selected professional should be able to take a client’s raw ideas and transform them into polished, high-quality content while building a refined, education-led presence from scratch.
About the client
The client is a life insurance agent whose focus is on family benefits and advantages for union members. The brand direction is intentionally selective and premium, positioned more like an invite-only community than a broad consumer page. The goal is to create a trustworthy, elevated profile that attracts the right people naturally and converts interest into referrals.
Responsibilities
- Design and own a complete TikTok and Instagram strategy starting from a blank slate.
- Set the key content themes, brand positioning, and posting rhythm.
- Shape the client’s ideas into refined short-form content.
- Handle production and editing for reels, TikToks, shorts, short videos, graphics, captions, and supporting copy.
- Drive the personal rebrand and maintain a consistent premium, education-focused identity.
- Create content that explains life insurance, family protection, and generational wealth in a simple, approachable, non-pushy style.
- Increase organic reach to generate inbound attention, community engagement, and referrals.
- Monitor engagement, share performance insights, and keep improving the content approach.
Requirements
- Demonstrated success in growing TikTok and Instagram accounts, backed by a portfolio and measurable outcomes.
- Strong ability in short-form video, including idea development, filming guidance, and editing.
- Good command of visual design, captions, and marketing copy.
- Experience building personal brands or founder-led brands, including rebranding work.
- An eye for polished, premium visuals that feel curated rather than generic or corporate.
- Capability to simplify complex or educational topics in an engaging way; prior exposure to finance or insurance is beneficial.
- Preference for organic growth through community and referrals rather than paid advertising.
- Flexible, self-starting, and collaborative, with the ability to act on direction without needing constant supervision.
- Availability during EST working hours.
Additional information
This is an onsite part-time role based in Miami, Florida.
The role sits at the intersection of personal branding, short-form content, and audience growth, with an emphasis on trust-building and a high-end, education-first positioning.
No stipend or salary amount was specified in the source.