Social Media Manager

About the Company

The company is a self-funded, women-owned global accessories brand founded in 2010. It operates in more than 27 countries and is available through over 20,000 retail outlets worldwide. The brand is centered on inclusivity, accessibility, and a beauty-first mindset, with products designed to help people feel confident and express their authentic style across different hair types, looks, and budgets.

As the business continues to expand, it aims to maintain a creative, supportive, and energetic culture that values diversity and community involvement.

About the Role

This position is for a creative Social Media Manager who lives and breathes social platforms, especially short-form video. The right person will naturally think in content, stay on top of trends, and adapt quickly while keeping the brand’s tone consistent. The role serves as the everyday social presence of the brand across channels, with a strong focus on organic content, audience interaction, and shaping the brand’s place in culture.

The role calls for someone who is confident on camera, highly fluent in fast-moving video formats, and comfortable working independently in a demanding environment. It is a strong opportunity for someone who wants to influence perception, deepen community connection, and grow engagement through fresh social ideas.

Key Qualifications

• At least 1–3 years of social media management experience for a consumer, beauty, or lifestyle brand, or a successful background as a full-time creator with an engaged audience.
• Strong working knowledge of TikTok, including viral mechanics, trend patterns, and popular audio formats.
• Comfort in front of the camera, including speaking in videos, recording voiceovers, and capturing live or in-the-moment content.
• Aesthetic judgment that fits a playful, approachable, and beauty-focused brand identity.
• A resourceful approach to content production, with the ability to create strong output even with limited tools.
• Excellent copywriting skills for captions, comments, and short-form messaging.
• Ability to stay composed under pressure and adapt smoothly to fast-changing priorities or last-minute shifts.
• Self-driven communication style and the capacity to work with minimal supervision.
• Experience in beauty, personal care, or lifestyle categories is preferred.

Responsibilities

• Lead day-to-day content creation and publishing on TikTok and Instagram, with TikTok as the main platform.
• Concept, film, and edit original short-form videos on an ongoing basis using trends, audio, transitions, and native platform formats.
• Regularly appear on camera and deliver voice-led or live-style content that feels genuine and on-brand.
• Build and maintain a content calendar that reflects the brand’s warm, accessible, and beauty-first personality.
• Develop recurring social content series that are entertaining, engaging, and aligned with brand values.
• Work closely with the Brand team to turn campaign concepts into platform-native social content.
• Stay alert to social trends and cultural moments, and identify opportunities for timely or reactive posts.
• Strengthen community presence across channels by creating engagement strategies and actively replying to followers.
• Review performance data, interpret results, and refine the approach to improve engagement and audience growth.

Benefits

• Flexible remote work setup with support for work-life balance.
• The chance to work with a globally recognized women-owned brand focused on diversity and inclusion.
• A collaborative and inventive environment that encourages initiative and creativity.
• Opportunities for professional growth within a scaling organization.
• Access to exclusive products and brand events.

Equal Opportunity

The employer is committed to being an equal opportunity workplace and welcomes people from all backgrounds. Hiring decisions are made without regard to race, gender, age, religion, sexual orientation, disability, or any other protected status. The organization believes diverse perspectives help drive creativity, innovation, and long-term success.