- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- Candidates who are excited by the challenge of making Ayurveda relevant on modern social platforms, can think creatively and strategically about content, and are ready to show their work through campaign examples or original ideas are encouraged to apply.
- Resume
- Required to apply
Where you'll work
Job description
Role Overview
Baidyanath is looking for a Social Media Lead who can help reshape how Ayurveda is perceived in India. This position is about more than managing posts; it is about creating modern, high-impact digital storytelling for a brand with deep heritage. The goal is to make an ancient wellness tradition feel current, relevant, and compelling on fast-moving social platforms.
The role is ideal for someone who believes a strong reel can inform millions, a thoughtful campaign can shift opinion, and a single story can make a century-old brand feel fresh and future-facing.
What You’ll Work On
This is not a routine content-scheduling role. You will contribute to product launches, founder-led content, brand campaigns, creator partnerships, and trend-based storytelling when relevant. You will also know when to step away from trends if they do not serve the brand.
Your work will involve transforming research papers into carousel posts, turning clinical studies into approachable conversations, and converting Ayurvedic knowledge into content that people genuinely want to watch and engage with.
Key Focus Areas
- Grow Baidyanath’s presence across social media platforms.
- Collaborate closely with founders, product teams, designers, and creators.
- Develop memorable campaigns rather than forgettable content calendars.
- Simplify complex wellness subjects into clear, engaging narratives.
- Use insights and performance data to continuously improve campaign effectiveness.
- Help shape how younger audiences discover and connect with Ayurveda.
What Kind of Person Will Thrive Here
The right candidate naturally notices what makes someone stop scrolling. You may already save standout ads, follow brands outside your own industry, think about hooks before visuals, and understand that comments are conversations, not just engagement metrics. Above all, you should care about building trust, not just earning likes.
Application Expectations
Instead of sending a résumé full of generic claims, Baidyanath wants to see how you think. Share your strongest campaign, highlight a brand doing social media especially well, or suggest how you would completely reimagine one Baidyanath post and explain your reasoning. The focus is on creative judgment and strategic thinking, not on how many tools you know.
Why This Role Matters
You will be working with one of India’s most respected Ayurvedic brands, a name trusted by generations and backed by more than 100 years of heritage. At the same time, the brand is building its next chapter. This is a chance to combine timeless wisdom with modern communication, creating content that educates, builds trust, starts meaningful conversations, and reaches people across India and beyond.
How to Apply
Interested candidates can share their CV with careers@baidyanath.com.