Social Media & Influencer Marketing Manager (m/w/d) K-Beauty

Position Overview

We are seeking a creative and organized Social Media & Influencer Marketing Manager to join our team and lead efforts for OneWave and its brands. You will drive social media strategies, manage influencer collaborations, and support brand marketing campaigns focused on K-Beauty products.

Key Responsibilities

• Design and execute the social media strategy across platforms including TikTok, Instagram, YouTube, and LinkedIn.
• Plan and manage the content calendar ensuring consistent and engaging content delivery.
• Oversee channel operations, innovate new content formats, and initiate impactful campaigns.
• Handle community engagement and perform performance analysis based on relevant KPIs to optimize results.
• Plan and implement influencer marketing campaigns, identifying and fostering long-term relationships with content creators.
• Negotiate partnerships, develop campaign briefings, and manage campaign processes from inception to completion.
• Conduct reporting and success measurement of campaigns; manage collaborations with retail partners such as dm, ROSSMANN, Müller, and Douglas.
• Assist in product launches while working closely with brand management, sales, and business development teams.
• Oversee project management duties including coordinating external agencies, photographers, creators, budget planning and control, timeline adherence, and presentation/report development.

Candidate Profile

• Completed studies or vocational training in marketing, communications, or media.
• Initial work experience in social media or influencer marketing.
• Strong passion for beauty, skincare, and social media trends, especially on TikTok and Instagram.
• Experienced in influencer relations with confident communication skills and professional demeanor.
• Self-directed, structured work habits with excellent command of German and English.
• Proficiency with Canva, and preferably familiarity with Meta Business Suite, TikTok Business Center, and Google Analytics.

Desirable Qualifications

• Experience in the beauty, fashion, or lifestyle sectors.
• Knowledge of paid social media advertising.
• Basic skills in image or video editing.
• Experience in retail marketing.
• Affinity for K-Beauty products and trends.

What We Offer

• Opportunity to contribute to one of Europe's most exciting beauty categories.
• Collaboration with premium Korean international brands.
• Autonomy with significant creative freedom.
• Flat hierarchies enabling quick decision-making.
• Modern office spaces with flexible working hours and hybrid work options.
• Access to professional development and training.
• Employee discounts and a motivated, diverse international team.

Additional Information

If you are not only social media savvy but also understand brand building, anticipate emerging trends, work strategically and independently, and enjoy driving projects alongside retail partners, brands, and creators, we would like to hear from you. Please submit your application including a resume, salary expectations, earliest possible start date, and if available, samples of your work or social media projects.