Social Media Growth and Content Strategist

Role Overview

We are searching for a dedicated Social Media Growth and Content Strategist to lead our brand-building and social media expansion initiatives at iClass Gyansetu, Gurgaon. This position demands ownership of organic growth and content strategy on platforms such as Instagram, YouTube, and LinkedIn, focusing on AI, data analytics, professional upskilling, and technology topics.

Key Responsibilities

• Craft and implement growth strategies to increase followers, reach, and engagement across relevant social media channels.
• Analyze current channel performance to identify improvement opportunities and experiment with innovative content styles.
• Create comprehensive content calendars on a weekly and monthly basis with fresh, trending, and engaging topics centered around AI, Generative AI, Agentic AI, Data Analytics, Excel, Power BI, careers, and professional development.
• Write compelling scripts for short-form videos like Instagram Reels and YouTube Shorts that capture attention, simplify technical ideas, and focus on storytelling to maximize retention and sharing.
• Regularly monitor performance analytics including reach, views, engagement, and follower growth to derive actionable insights for continuous optimization.
• Perform competitive and trend analysis to stay updated on platform algorithms, viral formats, and audience preferences.
• Build the Gyansetu brand as an authority in AI and analytics education by producing consistent, high-quality, and relatable content that boosts trust and recognition.
• Collaborate with internal teams such as video editors, designers, and trainers to ensure alignment with brand standards and content quality before publication.

Candidate Profile

• Possesses 2 to 5 years of proven experience in social media marketing, content strategy, and digital growth with evidence of measurable organic channel expansion.
• Demonstrates deep expertise with Instagram Reels, YouTube Shorts, LinkedIn content, social media algorithms, and audience engagement psychology.
• Exhibits excellence in ideation, scriptwriting, and creative thinking, with the ability to select and tailor content likely to achieve high performance.
• Strong analytical skills with familiarity in tracking social media metrics and interpreting results to inform strategy.
• Effective communicator with the capacity to collaborate cross-functionally and produce compelling content that aligns with brand ethos.

Performance Expectations

Success in this role means owning the entire lifecycle: researching trends, strategizing content plans, ideating and scripting, overseeing production, publishing, analyzing results, refining approaches, and driving ongoing organic growth and brand presence.

Preferred Experience

• Background in education, EdTech, AI, technology, or career upskilling sectors is beneficial.
• Familiarity with influencer marketing, creator networks, and short video formats like Insta Reels and YouTube Shorts is advantageous.

Application Notice

Applicants must present documented success in social media growth with quantifiable outcomes such as follower and reach increases, strategic contributions, and timelines. Pure content posting or scheduling roles without strategic growth contributions are not eligible.