Social Media Executive - Entertainment & Pop Culture
Indore, Madhya Pradesh, India · Full Time
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- Experience
- 2+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 hours ago
- Work mode
- In office
- Resume
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Job description
About the Role
We are seeking an experienced Social Media Executive to spearhead growth, strategy, and content execution for our entertainment-centric social media platforms. The ideal candidate will have deep knowledge of Bollywood, Hollywood, OTT platforms, celebrity news, internet trends, and viral content. Proven experience in managing teams and scaling digital audiences is essential.
Key Responsibilities
- Design and lead social media strategies across Instagram, Snapchat, Facebook, X (Twitter), and LinkedIn.
- Spot trending content and distribution channels to boost reach, engagement, and follower growth.
- Analyze data to refine posting frequency, timing, and format for optimal performance.
- Work closely with editorial, video, and design teams to create platform-focused storytelling.
- Create long-term development plans for entertainment communities online.
- Enhance organic reach, engagement, and overall community expansion.
- Explore and implement branded content integrations, platform partnerships, and monetization opportunities.
- Ensure social content aligns with editorial goals and wider business targets.
- Experiment with emerging platform features and novel content styles.
- Monitor Bollywood, Hollywood, OTT releases, celebrity updates, award events, and digital culture to generate timely content ideas.
- Develop editorial calendars synced with entertainment launches and happenings.
- Provide creative guidance to writers, designers, and editors to produce social-first intellectual properties.
- Manage daily publishing processes ensuring consistent quality standards.
- Lead and mentor the social media team, fostering collaboration and continuous improvements.
- Coordinate cross-functionally with content, design, video, and community units.
- Stay updated on platform algorithm changes, industry trends, and competition to suggest innovative engagement tactics.
Experience & Qualifications
- Minimum 2 years of experience in social media management within entertainment or digital content sectors.
- Track record managing celebrity or entertainment-focused social media pages.
- Strong grasp of Bollywood, Hollywood, OTT ecosystems, and cultural internet trends.
- Excellent leadership capabilities, communication proficiency, and analytical aptitude.
Preferred Qualifications
- Background in digital media firms or marketing agencies.
- Familiarity with OTT platforms such as Netflix, Prime Video, Disney+, and JioHotstar.
- Experience utilizing analytics tools and social listening platforms.
Performance Metrics
- Increases in reach, engagement, followers, and impressions.
- Speed of adopting and capitalizing on emerging trends, contributing to viral content creation.
- Quality and consistency of content output.
- Team efficiency and productivity.
Ideal Candidate Profile
The perfect fit is a strategic, entertainment-savvy leader who understands audience behavior, detects trends early, cultivates high-performing teams, and consistently delivers captivating, culturally relevant social media content.