Social Media Executive

About the Company

Minimalist.ae is a Dubai-born brand established in 2016 that creates and produces refined, premium watches, jewelry, handbags, perfumes, and leather accessories. With two retail locations operating in the UAE, the brand is centered on clean, sophisticated design. Its Arabic numeral watches are especially recognized for their enduring style. The company emphasizes simplicity, uses high-quality materials, and focuses on delivering products that are both elegant and durable.

Role Overview

The Social Media Executive will help deliver Minimalist’s social media plans across multiple channels. The role is responsible for keeping the brand’s digital presence consistent, aligned with brand standards, and focused on measurable results. This position is located at the company headquarters in Dubai.

Key Responsibilities

• Assist with carrying out social media strategies and maintaining content calendars across Instagram, Facebook, Snapchat, TikTok, and LinkedIn.
• Plan, schedule, and publish daily posts, reels, stories, and other content formats.
• Support the development and rollout of social campaigns tied to product launches, seasonal moments, and broader business objectives.
• Monitor key metrics such as engagement, reach, and conversions, then prepare simple performance summaries to highlight strong content and improvement areas.
• Help with email marketing tasks, including drafting copy, segmenting lists, and scheduling campaigns through tools such as Klaviyo.
• Research competitors and track emerging trends to identify opportunities and keep the brand current in the digital space.

Requirements

• 1 to 3 years of experience in social media or content creation, preferably with a UAE-based eCommerce, lifestyle, fashion, luxury, retail, or F&B brand.
• A strong sense of visual style, brand voice, and content consistency.
• Good understanding of Emirati culture and audience preferences.
• Practical experience using platforms such as Instagram, Facebook, Snapchat, and similar channels.
• Working knowledge of Klaviyo, Google Workspace, and social media management tools such as Hootsuite.
• Preference for candidates with exposure to graphic design tools, including Adobe Suite.
• A bachelor’s degree in a relevant discipline is preferred.
• Excellent English communication skills, both written and spoken; Arabic communication skills are a strong plus.

What We Offer

• Competitive compensation with performance-linked incentives.
• UAE visa and work permits.
• Health insurance coverage.
• Annual flight ticket allowance.
• Opportunities for professional growth and long-term development.
• A stable role within a fast-growing, future-focused organization.
• A dynamic and demanding environment supported by a motivated, professional specialist team.