Social Media Executive

About the company

Shory is a technology-led insurance platform that is changing how people buy and manage insurance. Its goal is to turn complicated insurance processes into smooth, intuitive digital experiences so customers can find suitable coverage quickly and with confidence.

Shory operates within First Tech, a technology business that builds and scales digital platforms for financial services and other sectors. First Tech contributes strong capabilities in product development, engineering, and innovation to create solutions that are scalable, dependable, and designed for real business impact.

Established in the UAE in 2021, Shory was launched to bring a more modern, transparent, and customer-centric approach to insurance. Since then, it has grown rapidly into a digital platform focused on simplicity and trust.

The company aims to combine robust technology with a customer-first mindset to deliver products that improve everyday experiences and challenge traditional ways of working. It also promotes an inclusive workplace where every person is respected, valued, and encouraged to contribute.

Role purpose

This position is responsible for planning and delivering social media and digital marketing activities that build brand visibility, improve audience engagement, and contribute to growth objectives. The role involves producing engaging content, managing social channels, improving campaign outcomes, and maintaining a consistent brand presence across digital platforms.

Key responsibilities

• Build and execute social media plans across LinkedIn, Instagram, Facebook, X (Twitter), TikTok, and YouTube.
• Develop, schedule, and post content that supports brand standards, marketing priorities, and campaign objectives.
• Handle daily social media operations, engage with audiences, respond to questions, and help grow the online community.
• Work with writers, designers, and internal teams to create digital assets such as graphics, videos, and promotional content.
• Plan and run digital campaigns for product launches, brand awareness, events, and lead generation.
• Maintain editorial calendars to keep content delivery timely and consistent.
• Measure and report on social media and campaign results using tools such as Google Analytics, Meta Business Suite, and LinkedIn Analytics.
• Monitor performance indicators like engagement, reach, impressions, click-through rates, conversions, and follower growth.
• Use data insights to improve content quality and campaign performance.
• Support related marketing work such as email campaigns, employer branding, events, and cross-channel initiatives.
• Coordinate with agencies, influencers, media partners, and vendors to deliver marketing activities.
• Make sure all communication follows brand guidelines, copyright requirements, and digital marketing best practices.
• Keep track of new platform updates, social media trends, and digital marketing developments.

Requirements

• 2 to 4 years of experience in social media, digital marketing, communications, or a similar field.
• A bachelor’s degree in Marketing, Communications, Media, Business Administration, or another related area.
• Good knowledge of major social platforms, content trends, and engagement tactics.
• Experience managing multi-channel digital marketing campaigns.
• Comfort using social media scheduling, management, and analytics tools.
• Strong writing, content creation, copywriting, and storytelling ability.
• Excellent English communication skills, both written and spoken.
• A creative approach to producing content that captures attention and drives impact.
• Strong analytical thinking with the ability to read performance data and turn it into action.
• Ability to juggle several projects at once while meeting deadlines in a fast-moving environment.
• Working knowledge of SEO, paid social advertising, influencer marketing, and campaign optimization will be an advantage.
• Highly organised, proactive, collaborative, and detail-oriented.
• Professional certification in Digital Marketing or Social Media Marketing is a plus.
• Candidates who can join immediately or within one month are preferred.

Benefits

• Competitive compensation with performance-linked incentives.
• Health and wellness support.
• Opportunities for learning and career growth.
• Exposure to high-impact projects and cross-functional collaboration.
• A team culture that values innovation, accountability, and ownership.

Recruitment process

Applications are reviewed by the Talent Acquisition team. If your profile matches the role, you will be invited to an introductory conversation to discuss your background and motivation.

Shortlisted candidates will then meet the hiring team. Depending on the position, the process may include 2 to 3 interview rounds, with case studies, practical tasks, or role-related discussions. If successful, the recruiter will contact you to discuss the offer and the next steps.

Working culture

Shory aims to create a workplace where people are empowered to do their best work and continue learning. The culture is built around ownership, collaboration, and continuous improvement.

As part of First Tech, you will work in an environment that values innovation, speed, and measurable impact, while contributing to products that shape how people experience financial services.

The company is an equal opportunity employer and is committed to a diverse and inclusive workforce. Candidates from all backgrounds are encouraged to apply if the role is of interest.