Social Media & Engagement Lead

About the Company

Luca Faloni specializes in timeless menswear, focusing on superior quality, craftsmanship, and natural materials. As the brand expands globally, it seeks a Social Media & Engagement Lead to enhance its digital footprint and foster stronger connections with its worldwide audience, including ambassadors, influencers, and content partners.

Role Overview

The Social Media & Engagement Lead will be responsible for managing Luca Faloni's social media channels with fidelity to the brand’s identity and values. Collaborating intimately with Creative and Brand teams, the role involves crafting stories, managing content, engaging the community, and upholding a consistent brand voice. Forming and nurturing relationships with brand ambassadors and influencers, as well as contributing support to brand campaigns and events, are integral aspects of the position.

Key Responsibilities

• Manage all social media platforms daily, aligning content with brand standards and campaign requirements.
• Develop and maintain a content calendar jointly with Creative and Brand divisions.
• Create, schedule, and post engaging content with accurate and brand-aligned messaging.
• Engage authentically with the online community, responding professionally to inquiries and fostering brand advocacy.
• Identify and establish partnerships with ambassadors, influencers, and content creators compatible with brand values, and manage these relationships efficiently.
• Assist the Brand team with organizational, logistical, and operational duties related to campaigns, product launches, and events.
• Collaborate cross-functionally with Creative, Graphic Design, PR, and Performance Marketing teams to ensure a unified and impactful brand presence.

Candidate Profile

• Documented experience managing social media for luxury, fashion, lifestyle, or design-focused brands.
• Strong command of social platforms, emerging trends, community management, and engagement strategies.
• Proficiency in working with ambassadors, influencers, or content collaborators.
• Exceptional written communication and copywriting skills, with a clear understanding of brand voice.
• Highly organized with excellent project management and multitasking abilities.
• Proactive, detail-oriented, and collaborative work approach with confidence in handling both creative and operational aspects.
• Competency using social media planning, analytics, and reporting tools.
• Ability to analyze engagement data and optimize social media performance accordingly.
• Interest in menswear, luxury craftsmanship, and alignment with the Luca Faloni brand ethos.
• Experience supporting events, launches, or brand activations is beneficial.

Employment Details

• Location: Kensington, London
• Work Arrangement: Hybrid (Fridays remote)
• Working Hours: Flexible start between 8:00-10:00 AM, up to two hours break, finish times from 5:00 PM depending on schedule.

Benefits & Perks

• Competitive salary package
• Defined career advancement opportunities within an expanding international firm
• Significant responsibility for social media management, engagement, and brand partnerships
• Exposure to diverse campaigns, events, and brand projects
• Hybrid work model with a work-from-anywhere allowance
• Flexible working hours
• Progressive paid leave
• Generous employee discounts on the Luca Faloni collection
• Team lunches and company-wide social events
• A collaborative and entrepreneurial culture valuing ideas and initiative
• Opportunity to represent a distinguished luxury brand with a unique heritage

Additional Information

Luca Faloni is an equal opportunity employer committed to non-discriminatory hiring practices. Candidates requiring special accommodations during recruitment are encouraged to inform the employer confidentially. Recruitment agencies should not contact or apply as the company handles recruitment directly. Only shortlisted candidates will be contacted for interviews. Appreciation is extended to all applicants for their interest.