Social Media Coordinator

Role overview

Curaleaf International is seeking a creative and driven Social Media Coordinator to oversee the day-to-day running, delivery, and performance review of its social media communications in Sunderland. In this role, you will manage the company’s social channels, produce engaging content, and help maintain a consistent brand voice across Curaleaf UK brands. Because the business operates in a tightly regulated medical cannabis environment, the role also requires careful attention to compliance, trust-building, and patient support.

About the company

Curaleaf International is a major player in the global cannabis sector and forms part of Curaleaf Holding, Inc. The organisation operates across the supply chain with a strong distribution footprint in Europe, Canada, and Australasia, combining research, cultivation, extraction, and production expertise to deliver safe and legal cannabis products and services.

Curaleaf Clinics operates the largest medical cannabis clinic in the UK and is among the highest-rated services of its kind. It provides consultations for a range of conditions where medical cannabis has evidence of use, with a focus on improving patient access to care.

The company’s vision is to help shape the future of cannabis through research and product excellence. Its mission is to become the world’s leading cannabis company by consistently delivering high-quality products and services while supporting broader acceptance of cannabis globally. Its values include Lead & Inspire, Commit to Win, Driven to Deliver Excellence, Customer Obsession, and One Curaleaf.

Key responsibilities

• Keep social messaging aligned with the company’s brand standards, tone of voice, and regulatory obligations for the medical cannabis sector.
• Plan and create platform-appropriate content that reflects audience behaviour, current trends, and feedback from customers.
• Engage with patients and online communities, handle enquiries in a constructive manner, and look for opportunities to work with patient groups and industry organisations.
• Use listening and analytics tools to monitor channel performance, spot trends, and report on KPIs and return on investment.
• Collaborate with clinic and pharmacy marketing assistants to execute the agreed social media plan.
• Keep skills and knowledge current by following changes in regulations, platform updates, and social media best practice.

Requirements

• Strong command of Microsoft Office tools, including Outlook, Excel, PowerPoint, and Word.
• A degree in Marketing, Social Media, Communications, or equivalent hands-on experience.
• Solid understanding of major social platforms, emerging trends, and successful methods for increasing engagement and reach.
• Experience using scheduling and analytics platforms such as Sprout Social, Hootsuite, and Canva, along with Microsoft Office applications.
• Excellent written and spoken communication skills.
• Well-developed organisational skills, with the ability to prioritise work independently and meet deadlines.
• Advantageous: prior experience in healthcare, pharmaceuticals, or another highly regulated environment.
• Advantageous: awareness of budget planning and cost control.
• Advantageous: knowledge of medical cannabis or unlicensed medicines regulations.

Benefits

• Competitive pay package.
• 27 days of annual leave plus 8 bank holidays.
• Private medical insurance.
• Free parking on site.
• Life insurance coverage.

Why join

• Join a fast-growing organisation with a strong sense of purpose.
• Help shape how patients find information and support.
• Receive full training on regulatory expectations.
• Work alongside a collaborative team focused on accessible medical care.

Additional information

This is a full-time position based onsite in Sunderland, England, United Kingdom. The role is for candidates who can work in a regulated healthcare-related environment and contribute to social media activity that supports patient communication and brand growth.