Social Media Coordinator

About Found

Found is revolutionizing personalized weight care with a science-backed platform that combines modern medical treatments, behavior modification support, tailored coaching, and a helpful community. Since its inception in 2019, the company has assisted over 250,000 patients throughout the U.S., enhancing access to quality and affordable treatment while lowering healthcare costs for consumers, employers, and payors. With over $130 million in funding from prominent investors such as Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is reshaping scalable personalized weight care delivery.

Role Overview

In the role of Social Media Coordinator, you will lead the proactive, data-driven management of Found’s social media communities and strategy. This position is crucial for fostering member retention, trust, and brand promotion via social engagement, strategy, community listening, and ambassador-driven content. Reporting to the Director of Community, Creators & Partnerships, you will direct Found’s social presence, formulate social strategies, oversee ambassador initiatives, and elevate authentic member narratives across digital platforms.

Key Responsibilities

• Devise and implement social content strategies targeting engagement, advocacy, and growth on platforms including Instagram, TikTok, Reddit, and others prioritized by Found.
• Work collaboratively with marketing and creative departments to ideate, produce, and publish compelling social content that connects with Found’s audience.
• Actively monitor social conversations, responding promptly to comments, direct messages, and mentions in alignment with brand voice and compliance standards to maintain relevant and engaging content.
• Detect trending topics, shifts in sentiment, and new narratives to guide content creation, campaign design, and social strategies.
• Celebrate member success stories, testimonials, and organic advocacy through original posts, repurposed materials, and innovative storytelling techniques.
• Maintain and enhance social voice and content standards ensuring consistency, genuineness, and resonance within the community across various platforms.
• Support escalation processes for matters needing support, clinical, or public relations intervention.
• Share community insights regularly with Product, Clinical, and Marketing teams to aid in roadmap development and messaging refinement.
• Identify early warning signs of potential reputation challenges or emerging crises and alert marketing leadership accordingly.
• Collaborate with the Member Experience team to guarantee smooth issue handoffs and preserve high-quality member interactions.
• Monitor metrics such as review volume, sentiment trends, and patterns of escalation across channels.
• Manage day-to-day communication and nurture relationships with Found's creators and ambassadors in close partnership with Found’s creator agency.
• Coordinate content approvals, asset exchanges, and campaign involvement for creator collaborators.
• Act as an internal liaison for agency processes ensuring briefing, scheduling, and deliverable adherence.
• Help cultivate a diverse pool of authentic community voices to represent the Found experience across platforms.

Requirements and Skills

• 1 to 3 years of experience in social media or community management roles.
• Deep understanding of community etiquette, tone, and best practices on Instagram, TikTok, and Reddit.
• Experience with social listening platforms such as Sprout Social or Brandwatch.
• Superior written communication skills with adaptability to different tones across multiple platforms.
• Proven ability to manage creators or ambassadors and oversee campaigns spanning various channels.
• Expertise in managing online communities including moderation, de-escalation, and enforcing policies.
• Competence with social media management and monitoring tools including performance tracking such as engagement rates, response timings, sentiment analysis, and follower growth.
• Comfort working within regulated or sensitive environments requiring awareness of clinical and compliance standards.
• Meticulous organizational skills capable of handling fast-paced, high-volume work efficiently.
• Collaborative approach with experience interacting across marketing, support, and product teams.

Preferred Qualifications

• Experience in healthcare, wellness, or similarly sensitive consumer fields.
• Background supporting creator or influencer engagement initiatives.
• Interest in applying AI tools to enhance community management, sentiment tracking, reporting, and drafting responses.
• Understanding of escalation frameworks and multi-departmental triage protocols.
• Passion for community development and member advocacy.
• Ability to thrive amid ambiguity and an initiative-driven mindset suited to dynamic environments.

Additional Information

Found is committed to equal employment opportunities and embraces diversity in all its forms. Candidates who are enthusiastic about this role but do not meet every qualification are encouraged to apply. Please review Found’s California Consumer Privacy Act (CCPA) policies for more information.