Social Media Coordinator - Restaurant Focus

Overview

We are seeking a motivated Social Media Coordinator with an entrepreneurial spirit to strengthen the social media presence of our restaurant partners. The ideal candidate will have technical proficiency, deep curiosity, and prior experience in restaurants and social media content creation.

Key Responsibilities

• Manage and enhance social media profiles for designated restaurant partners, ensuring consistent engagement and content creation.
• Implement a narrative-driven strategy emphasizing storytelling in all media.
• Assist in developing campaign tactics and curate original, platform-tailored content calendars.
• Create creative content including drafting copy, designing social graphics, styling photos/videos, preparing shot lists, and coordinating shoot logistics.
• Organize content scheduling and handle daily interactions on partner platforms such as replies to comments, tags, direct messages, geolocation tags, and hashtags.
• Provide dedicated support to partners, including participation in meetings and collaborating on marketing presentations with the Social Media Leader.
• Spot trends early, share insights, analyze applications of trends, and incorporate them into partner marketing approaches.
• Attend events hosted by partners to facilitate live social media coverage and craft captivating video content like Reels and TikToks.
• Leverage artificial intelligence tools and cutting-edge social media features to assist in copywriting and content generation.
• Conceptualize and carry out social engagement activities such as live streams, programming events, social media takeovers, and promotional campaigns.
• Plan and execute monthly outreach strategies to increase follower base and enhance community interaction.
• Collaborate on quarterly influencer partnership plans aimed at driving growth and sales.
• Use detailed analytics and metrics trackers to measure, analyze, and report organic social media performance.
• Coordinate with cross-functional teams to ensure seamless delivery of integrated marketing efforts.

Professional Development Expectations

• Pursue career advancement actively and seek growth opportunities in tandem with the organization's vision.
• Communicate transparently and bring fresh insights to the team.
• Contribute innovative ideas to continually enhance our company, role, and partnership outcomes.
• Stay well-informed about evolving social media tools, platforms, and trends.
• Immerse in the culture of food and travel to develop expert knowledge of personalities, products, and operational practices.
• Gain a strong grasp of reporting methodologies and analytics technologies relevant to social media.

Desired Personal Characteristics

• Passionately interested in culture, cuisine, and travel.
• Exceptional intelligence and problem-solving ability.
• A drive to consistently surpass personal benchmarks and expectations.
• High levels of empathy and optimism.
• Strong commitment to partner success and dedication to promises.
• Creativity and adaptability.
• Comfortable engaging in new business development activities.
• Self-awareness combined with a curious mindset.