Social Media Coordinator

About the role

Influential, the specialist social and influencer agency within Publicis Groupe ANZ, is hiring a Social Media Coordinator to support the delivery of campaigns for well-known FMCG and consumer brands. This is a great opportunity for someone at the start of their career who wants hands-on exposure to social media, influencer marketing, client work and campaign execution.

In this position, you will report to the Senior Content Director and help move campaigns from concept through to delivery. The role combines creator research, community engagement, copywriting, performance tracking and trend spotting, all within a fast-moving agency environment where you will learn from experienced specialists.

What you'll do

• Assist with the planning and rollout of social and influencer campaigns.
• Help run online communities and keep track of conversations across social channels.
• Identify and research creators and influencers to inform campaign ideas and recommendations.
• Support content calendars, social copy and campaign reporting tasks.
• Stay up to date with emerging social, creator and cultural trends, then bring new ideas to team discussions.
• Work with creative, media and PR teams and build confidence in client-facing communication.

What we're looking for

• About 6 to 12 months of experience in social media, influencer marketing or a similar role.
• Strong interest in creators, pop culture and fast-moving social platforms.
• Clear writing skills and strong attention to detail.
• Comfort using Instagram, TikTok, Facebook and YouTube.
• A proactive, curious attitude and willingness to learn in an agency setting.
• Working knowledge of Meta platforms and Microsoft Office, plus a basic understanding of reporting and analytics.
• Experience with AI tools such as Microsoft Copilot is helpful, but not required.

Who can apply

This role is suited to candidates who are early in their career and looking to grow in social media and influencer marketing. Applicants should be comfortable working in a collaborative, client-facing agency environment and be able to contribute ideas, communication support and campaign assistance.

About the company

Influential is Publicis Groupe ANZ's dedicated social and influencer agency, producing culture-led and creator-driven work for major Australian brands. As part of Publicis Groupe's Power of One model, the team collaborates with creative, media, PR and production specialists to deliver integrated solutions while keeping a social-first mindset.

The business is continuing to expand and is focused on strengthening client relationships, supporting its people and improving the reach and quality of its creative and influencer work.

Benefits and perks

• Join Publicis Groupe, a global communications network with a large and diverse team.
• Access the Wholeself program for support across physical, mindful and financial wellbeing.
• Enjoy a creative, energetic and rewarding office culture with flexibility through the Publicis Liberté approach.
• Use the global AI platform Marcel for mobility and collaboration opportunities across the network.
• Gain access to more than 15,000 learning programs through Marcel Classes.
• Benefit from career development support through the Career Conversations program.
• Be part of a workplace with formal diversity, equity and inclusion initiatives, including Viva! Women, Égalité, enABLE and Embrace.
• Take advantage of the Work Your World program, allowing up to 6 weeks per year to work from anywhere in the world.
• Receive parental leave support of up to 18 weeks paid primary carer leave, plus generous secondary carer benefits.
• Access counsellors, psychologists and other professionals through Sonder for psychological, medical and safety support.

Additional information

If you do not meet every point listed, you are still encouraged to consider the opportunity. The employer values inclusion, collaboration, adaptability, fearlessness and integrity, and is open to candidates whose experience may not match every requirement exactly.

The organisation is committed to diversity, inclusion and equity, and welcomes people of all backgrounds, including differences in race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation.

Reasonable adjustments can be provided for candidates with disability or anyone needing extra support during the application process. Confidential assistance can be requested by contacting recruitment@publicisgroupe.com.