- Experience
- Any
- Salary
- USD 95,000 – USD 120,000 / year
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Eligibility
- Candidates must be comfortable creating and appearing in content, have strong short-form social media experience, and be based in or near Los Angeles for weekly on-site collaboration.
- Resume
- Required to apply
Where you'll work
Job description
About the Company
Velvet Hammer is building a wellness brand with a fantasy-inspired identity. The company creates functional beverage powders that turn everyday routines into a more immersive, magical experience. Drawing inspiration from fantasy worlds, the brand blends science-backed wellness with playful, cinematic storytelling. It is an early-stage, well-funded direct-to-consumer company supported by experienced industry backers.
Role Overview
The company is hiring a Social Media Manager and Content Creator who can shape a brand universe, not just schedule posts. This person should think in narrative arcs, understand how product marketing connects with culture, and know how to turn a brand’s personality into content that captures attention. The role also serves as the on-camera face of the brand and a central voice in how the company looks, sounds, and feels, with direct access to the founder and strong creative ownership.
What You’ll Do
- Develop, shoot, and edit daily TikTok and Instagram content from a home-based production setup.
- Bring the Velvet Hammer world to life through immersive rituals, fantasy-led storytelling, and content that mixes wellness with escapism.
- Create bold, original work that stands apart from generic social content.
- Respond quickly to trends while keeping the brand identity consistent.
- Work closely with the founder and internal team on campaign productions and brand events.
- Manage the content calendar around cultural moments, campaign priorities, and partner collaborations.
- Use Slack, Notion, and Google Drive to share briefs and edit reviews before publishing.
- Monitor performance data and key metrics, then adjust the strategy based on what is driving engagement.
- Meet weekly with growth marketing to identify organic posts that should be scaled through paid media.
- Lead weekly check-ins with the team to review results and preview upcoming content.
- Support and help manage a handpicked creator roster.
- Coach creators on formats, hooks, and storytelling approaches that are more likely to convert.
Requirements
- Demonstrated success creating social content that has gone viral or generated strong engagement.
- Solid understanding of brand and product marketing, with the ability to create desire as well as awareness.
- Comfort and confidence appearing on camera as a brand representative.
- Ability to work quickly and produce concept-to-post content on the same day when trends emerge.
- Hands-on editing skills in CapCut, Premiere, or Final Cut.
- Access to a basic filming setup, such as a phone or camera, ring light, and tripod.
- Availability to work from Los Angeles or nearby for weekly in-person collaboration.
Why Join
- Strong creative autonomy with a founder who understands the category and will push the work forward.
- Competitive pay with performance-based bonuses.
- Clear business impact with measurable attribution to your work.
- The chance to help build an early fandom-driven wellness brand rooted in reading culture and romantic fiction.
Compensation
Annual pay is listed at $95,000 to $120,000, inclusive of performance bonus, plus benefits.
Application Instructions
Applicants are asked to send a short note describing their content creation approach, links to their strongest-performing social content, and their current social handles.
Equal Opportunity
Velvet Hammer states that it is an equal opportunity employer and is committed to building a diverse creative team.