Social Media & Content Creator

About the company

Zato is an agentic AI platform created for accounting firms across New Zealand and Australia. The business is growing quickly, with tens of thousands of ledgers already active, and it is focused on becoming the system more firms rely on to run their work. The brand story is still early, and this role is meant to help shape how that story is told.

Role overview

This is a hands-on content creation position for someone who can build Zato’s social presence from the ground up. It is a creator-first role rather than a coordination or management role: you will plan, write, shoot, edit, design and publish content yourself. LinkedIn is the primary platform, since that is where the company’s audience is most active, while Instagram, TikTok, X and potentially other channels will also be part of the mix.

What the role involves

• Owning the full social content process across the company’s channels.
• Working with the CEO, product team and client-facing teams to turn product news, customer wins, whitepapers, insights and behind-the-scenes moments into content people want to consume and share.
• Creating a wide range of content, including founder videos, short-form product explainers, LinkedIn posts, carousels and event coverage.
• Traveling nationally and internationally when needed to capture content from events and other brand moments.
• Helping make Zato the most interesting and memorable brand in its category rather than just producing standard industry content.

What you will do

• Manage daily content output across LinkedIn, Instagram, TikTok, X and any additional channels identified for growth.
• Produce content independently, including concepting, copywriting, design and short-form video editing from start to finish.
• Convert whitepapers, product summaries, customer stories and case studies into engaging content that can spread widely.
• Create repeatable content series around AI, accounting, automation and business growth for firms.
• Write captions and hooks that feel natural, clear and human.
• Build an audience that includes the accounting firms the business wants to reach.
• Continuously improve the quality and originality of the company’s content.

About you

• You are a true maker, and your portfolio, social presence and body of work matter more than a traditional resume.
• You have strong creative judgment and make work that feels current, thoughtful and original.
• You can write in a natural voice and simplify technical ideas for a broader audience.
• You can shoot and edit short-form video yourself, and you are comfortable using tools such as CapCut, Canva, Figma, Adobe or similar software.
• You work quickly, produce consistently and are comfortable taking ownership without needing every detail spelled out.
• You are interested in startups, AI and business, and while you do not need to be an accountant, you should be curious enough to understand the product and communicate it well.
• You have prior experience managing and growing social media accounts.

What you get

• Full ownership of Zato’s social presence during an important stage of growth.
• Direct access to the CEO, product team, clients and events.
• A budget for freelance editing and production support, so creative work is not held back by resourcing limits.
• Travel opportunities.
• Competitive compensation.

Application details

Applicants are asked to email team@zatohq.com with two lines explaining why they want the role, a link to their portfolio or social accounts or examples of work, and one brand, founder or company they believe does social media especially well, along with the reason why.

Additional information

Zato is described as building for accounting firms in New Zealand and Australia, with a focus on agentic AI and fast growth. The location mentioned for the role is Auckland or Sydney, and the position is full-time.