Social Media & Community Manager

About YES DAY

YES DAY is a rapidly expanding skincare brand crafted for tweens and teens, offering dermatologist-approved products clinically tested on ages 10 and up. The brand aims to make skincare enjoyable, safe, and confidence-enhancing. Currently, YES DAY is growing its presence across various platforms including direct-to-consumer channels, Amazon, TikTok Shop, Urban Outfitters, and other retail partners.

Role Overview

We seek a highly creative and detail-oriented Social Media & Content Manager passionate about content creation. This role involves close collaboration with the Head of Marketing & Partnerships to implement YES DAY's social media strategy through engaging content, community handling, influencer collaborations, and platform expansion. The position is hands-on, managing daily activities on Instagram, TikTok, YouTube, and Snapchat and supporting product launches, creator partnerships, retail activations, and brand events.

Key Responsibilities

• Oversee daily social media management on Instagram, TikTok, YouTube, and Snapchat.
• Plan and execute the social content calendar effectively.
• Create, edit, and publish both photo and video assets.
• Produce short-form and long-form videos, including YouTube Shorts.
• Manage audience engagement and uphold the brand’s voice online.
• Collaborate on influencer campaigns with the marketing leadership.
• Implement and oversee initiatives that generate user-created content.
• Monitor performance analytics and deliver monthly reports with actionable insights.
• Support paid social campaigns by producing compelling content to drive success.

Qualifications

• Residency in the Los Angeles area is mandatory.
• Ability to work onsite for content shoots, meetings, and events.
• Availability to travel domestically and internationally, including multiple trips annually to Paris and other European cities.
• Possession of a valid passport for international travel.
• 3 to 5+ years’ experience in social media, preferably within beauty, skincare, fashion, or lifestyle sectors.
• Expertise in Instagram, TikTok, YouTube, and Snapchat platforms.
• Strong skills in copywriting, storytelling, photography, videography, and content editing.
• Proven experience managing influencer marketing efforts.
• Highly organized and proactive, thriving in a dynamic, fast-paced startup setting.

Additional Preferred Skills

• Experience with TYB, Superfiliate, and ShopMy platforms.
• Utilization of AI tools such as ChatGPT or Claude to streamline creative processes.
• Background in beauty, skincare, or lifestyle brand marketing is advantageous.

Measures of Success

• Become the primary voice for YES DAY across all managed social platforms.
• Establish and maintain a consistent and engaging content calendar.
• Drive growth in community interaction and audience size.
• Create high-quality content that reflects the brand’s identity and values.
• Execute impactful influencer collaborations.
• Develop a sustainable flow of user-generated content.
• Provide insightful monthly performance reports.
• Play a key role in product launches, retail engagements, and brand events.

Why Join YES DAY?

• Contribute to one of the fastest-growing tween and teen beauty brands.
• Collaborate closely with company founders to influence brand direction.
• Opportunity to travel to exciting events and shoots across the US and Europe, including Paris.
• Engage with creators, influencers, and industry professionals.
• Be part of an innovative, entrepreneurial team that embraces fresh ideas and agility.