Social Media & Community Executive

About Raptor and the Role

Raptor is a youth-focused marketing agency deeply immersed in Gen Z culture, with over ten years of expertise in connecting brands to young audiences via creative strategies, insights, and authentic community activations. The agency serves clients like PepsiCo, Airbnb, Google, Tinder, Deliveroo, Jägermeister, and UNiDAYS from East London, working across the UK, Europe, and the US.

This position is for a Social Media & Community Executive on a 6-month fixed-term contract based in London, with a hybrid work setup requiring 3-5 days a week in the office. Reporting to the Senior Marketing Executive, the salary ranges from £28,000 to £32,000 per annum depending on experience. The role offers an exciting chance to own and grow Raptor’s UK social media presence primarily on TikTok and Instagram, through both strategic planning and hands-on content creation.

Key Responsibilities

• Oversee day-to-day management of UK social media channels, including content scheduling, caption writing, postings, timing, and cadence.
• Transform marketing and content strategies into platform-native, relevant, and engaging social content.
• Develop and maintain a tone of voice that is distinctive, culturally aware, playful, and consistent.
• Generate original content ideas that resonate with the audience and encourage viewership.
• Create lo-fi, spontaneous, platform-native content while upholding high standards in filming, lighting, framing, and editing.
• Confidently appear on camera as a recognizable face and voice in the content.
• Direct contributors and efficiently capture footage during shoots and events.
• Edit short-form videos using tools like CapCut, TikTok, and Instagram, with strong sensitivity to hooks, pacing, and storytelling.
• Maintain a steady pipeline of continuous content.
• Stay updated on trends, platform changes, and algorithm updates for TikTok and Instagram.
• Identify cultural moments to create relevant content ideas.
• Evaluate content performance, discerning what works well and what should be refreshed.
• Manage community interactions on comments, DMs, and replies to ensure they are on-brand, personable, and responsive.
• Use the comment sections strategically to entertain and engage the community.
• Amplify notable user-generated content and foster community moments.
• Identify potential creators and cultural influencers for partnerships.
• Support creator relationships, gifting initiatives, and collaborative content projects.
• Analyze social performance data to guide future content strategies and engagement growth.

Candidate Requirements and Experience

• Proven experience creating and editing short-form social media content for brands, agencies, creators, or personal platforms.
• Hands-on experience managing or contributing to TikTok and Instagram accounts.
• Deep knowledge of platform formats, trends, pacing, audience preferences, and performance metrics.
• Experience in community management and engaging online audiences.
• Comfortable filming high-quality content using smartphones.
• Proficiency editing videos using CapCut, TikTok, Instagram, or comparable tools.
• Confidence and skill in appearing and speaking on camera.
• Agency experience in a fast-paced environment is an advantage but not mandatory.
• A portfolio showcasing personal ideation, filming, or editing work for social content is required.
• A strong understanding of UK Gen Z culture, particularly in fashion, beauty, wellness, food, lifestyle, and internet trends.
• The ability to work quickly, take initiative, and produce content independently without extensive supervision.

Key Competencies and Personal Attributes

• Inventive and culturally relevant content ideation.
• Strong social media savvy across major platforms like TikTok and Instagram.
• Keen cultural insight into Gen Z trends and moments.
• Excellent judgment on hooks, pacing, and storytelling to create compelling content.
• Confidence and authenticity on camera relief.
• Decisive and able to execute ideas rapidly.
• Organized with good management of deadlines, shoots, and community engagement.
• Effective written and verbal communication skills adaptable to varying audiences.
• Proactive initiative, resourcefulness, and ownership mentality.
• High attention to detail in captions, editing, brand tone, and scheduling.
• Positive attitude and collaborative approach with team members, clients, and creators.

Additional Information and Benefits

• 24 days of annual holiday, prorated.
• Enrollment in pension scheme.
• Vitality Health benefits subject to eligibility.
• Annual summer and Christmas company events.
• Regular team-building activities including Thursday drinks.
• Eligibility for bonus scheme.
• Access to discounts from local and national brands.