Social Media & Brand Manager

About the company

SBG Funding is a major U.S. provider of business financing. The company specializes in niche commercial lending and brings years of experience to helping small businesses across the country access fast, flexible, and affordable capital.

Role overview

As the Social Media & Brand Manager, you will own the strategy, day-to-day execution, and performance improvement of the company’s social media presence. The goal is to grow brand visibility, strengthen audience engagement, and support business growth through thoughtful content, planning, and analytics.

This position calls for someone who combines creative judgment with a strong analytical approach. You should understand how social platforms grow, how to interpret performance data, how to shape content strategy, and how to use digital design to maintain a consistent brand voice. You will also work with teams across the business to support branding initiatives and continuously refine results using insights.

Key responsibilities

• Design and roll out a social media plan that supports company objectives, brand identity, audience expansion, and engagement goals.
• Organize and maintain monthly and quarterly posting calendars across platforms, making sure campaigns stay coordinated and content goes out on time.
• Set up clear publishing schedules, workflows, and approval steps that improve efficiency and coordination across teams.
• Develop branded social posts and digital creative in Canva or similar tools while keeping visuals aligned with brand standards.
• Review social media metrics and audience activity to spot patterns, improve the content approach, and support growth.
• Monitor and report key indicators such as engagement, reach, follower growth, conversions, retention, campaign outcomes, and social ROI.
• Prepare weekly and monthly leadership reports with insights, recommendations, and next steps based on performance trends.
• Research audiences, review competitors, and track industry trends to uncover opportunities for stronger reach and brand awareness.
• Stay current on platform changes, algorithm shifts, and best practices so strategies remain effective and competitive.
• Partner with Sales, Recruiting, Leadership, Operations, and Customer Service to support campaigns, events, business goals, and company branding.
• Contribute to reputation management and community engagement efforts that improve brand perception and audience relationships.
• Look for ways to streamline processes, introduce automation, and improve workflows within the social media function.

Requirements

• At least 3 years of experience in social media management, digital marketing, brand marketing, or a closely related area.
• Hands-on experience creating social strategies that deliver audience growth, higher engagement, and measurable business outcomes.
• Solid knowledge of social analytics, reporting, audience insights, and content optimization.
• Experience planning content calendars, campaign timelines, and social workflows.
• Ability to use Canva and social media tools such as Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, SEMrush, or similar platforms.
• Strong understanding of platform algorithms, growth tactics, content performance, and engagement improvement.
• Excellent organization and project management skills, with the ability to handle several campaigns and deadlines at once.
• A data-first mindset with the ability to turn analytics into practical strategy and action plans.
• Comfort working across departments and presenting performance updates to leadership.
• Strong written, spoken, and visual communication skills, plus a sharp eye for branding, design, and content quality.
• Knowledge of SEO, paid social advertising, employer branding, and broader digital marketing practices is an advantage.

Benefits

• Competitive compensation package.
• Health, dental, and vision coverage.
• Retirement support, including 401(k) plans.
• Generous paid time off.
• Opportunities for professional development and career advancement.

Additional information

The role requires 2–3 years of experience, which aligns with the broader experience requirement stated in the description. The company also notes that AI tools may be used to help review applications, screen resumes, assess responses, and flag possible inconsistencies or verification signals. These tools support recruiting activities but do not replace human judgment, and final hiring decisions are made by people. Candidates seeking more information about data processing can contact the company directly.