Social Media Brand & Content Manager - Beauty & Medical Aesthetics

About SkinSpirit

SkinSpirit is celebrating two decades as a leading destination for aesthetic skincare and body services across more than 60 locations nationwide. Our team of highly skilled experts is recognized for delivering personalized, safe, and medically-proven treatments that help clients achieve optimal results. The company values a people-first culture focused on wellbeing, supported by world-class training and a commitment to innovation through advanced equipment and services. Join us for a dynamic and fulfilling career in the skincare industry.

Role Overview

The Social Media Brand & Content Manager will be responsible for enhancing SkinSpirit's presence on social media by connecting with new audiences and deepening engagement with existing followers. This position demands a self-motivated individual with exceptional project management skills who can independently oversee content creation from ideation to publication. The role involves developing strategic content plans and campaigns across platforms including Instagram, TikTok, Facebook, and YouTube to increase brand awareness and drive engagement and conversions. Collaboration with regional teams will ensure national campaigns are effectively customized for local markets, incorporating trending and ambassador-led content. The ideal candidate will be a proactive trendsetter thriving in a fast-paced and results-driven environment.

Key Responsibilities

• Evolve and refine the brand's social media identity with innovative, high-concept campaign ideas beyond typical industry norms.
• Stay informed on social media trends and platform guideline changes to keep content updated and relevant.
• Drive increased engagement and follower growth across all social platforms.
• Lead social listening and community management efforts to facilitate dialogue that fosters brand loyalty and uncovers consumer trends.
• Manage social media content calendars and coordinate internal teams for aligned planning.
• Collaborate with creative teams to produce platform-optimized written and visual content that aligns with current social media practices and content trends.
• Translate complex clinical and medical skincare information into clear, engaging social media content that maintains brand credibility.
• Develop compelling hooks and original content ideas during monthly strategy sessions.
• Build and nurture the brand community through initiatives such as giveaways, influencer partnerships, creator and ambassador programs.
• Provide social media onboarding and support through monthly training and office hours for 61+ clinic teams.
• Analyze key metrics like link clicks and likes to evaluate campaign success and direct future social media activities.
• Monitor competitor activity and marketplace trends to inform strategy.
• Optimize internal content production workflows and handle special projects as needed.

Qualifications

• Minimum of a high school diploma; Bachelor's degree preferred in a related discipline.
• At least two years of experience in social media marketing, preferably within national consumer brands.
• Prior work in the beauty, medical aesthetics, or a closely related industry is strongly favored.
• Skillful in social media content creation encompassing writing, design, and video production.
• Proficiency in mobile-first video creation such as short-form videos, reels, TikToks, and edits, with an eye for premium visual storytelling.
• Familiarity with video editing tools and content scheduling platforms.
• Ability to analyze marketing performance data and translate insights into actionable strategies.
• Exceptional organizational skills capable of managing multiple social channels and meeting deadlines effectively.
• Comfortable working autonomously and collaboratively in a fast-moving environment.
• Strong communication and interpersonal abilities to coordinate across diverse teams and external partners.
• Experienced in community engagement and able to maintain composure during high-pressure online interactions.
• Proficient with Microsoft Office and quick to adopt new technology tools.

Physical Requirements

• Extended periods of desk work requiring computer use.
• Occasional physical activities like standing, walking, manual dexterity tasks, reaching, balancing, and communication.

Compensation and Benefits

This full-time position offers a salary range from $80,000 to $100,000 annually. Benefits include generous employee and Friends & Family discounts, paid holidays, a 401(k) plan with company matching, and comprehensive Medical, Vision, and Dental insurance coverage. Work environment is engaging and supportive, enhanced by a dedicated team culture.

Additional Information

This is a remote role with some travel expected, preferably based near the San Francisco Bay Area, Los Angeles, or greater Seattle regions. SkinSpirit is an equal opportunity employer committed to diverse hiring practices and participates in E-Verify for employment eligibility verification. Applicants will be considered without discrimination on any legally protected characteristic.