Social Media and PR Intern

About the Position

Bernard James, a Brooklyn-based luxury jewelry company emphasizing craftsmanship and meaningful design, is seeking a dedicated and detail-focused Social Media and PR Intern. This is a hands-on internship located in Brooklyn, NY, requiring on-site presence about 20 hours per week from September 1 through December 2026, with potential for an earlier summer start and continuation into January 2027. The role offers a monthly stipend plus academic credit.

As an integral member of a small team, you will actively contribute to managing the brand's public image, including social media content creation, PR coordination, event support, research, and reporting during a dynamic fall season filled with retail and partnership activities.

Key Responsibilities

• Investigate trends in culture, social media platforms, and visual aesthetics to guide social media strategy
• Organize and update the social media content calendar to ensure coherent campaigns
• Schedule posts and engage thoughtfully with the brand’s online audience
• Assist with capturing content and perform basic photo and video editing tasks
• Support the preparation and analysis of monthly social media performance reports
• Manage PR logistics including tracking, packaging, shipping, and return processing of fine jewelry items
• Maintain a catalog of press coverage and media mentions
• Assist with influencer gifting, outreach, and follow-up processes
• Contribute to event planning and execution including retail activations and in-store programming
• Support publicist efforts in media research, campaign implementation, and managing press logistics
• Research potential brand partnerships and collaborations aligned with company values
• Help keep communications and project tracking tools organized and up to date

Preferred Qualifications

• Currently enrolled in a Bachelor’s or Master’s program in Communications, Marketing, PR, Fashion, or a related discipline
• Highly organized with strong reliability and respect for deadlines
• Excellent writing and communication abilities coupled with a keen eye for visual consistency
• Familiarity and fluency with social platforms such as Instagram, Pinterest, TikTok, and interest in emerging networks
• Basic skills in photo and video capture and editing
• Ability to work independently while proactively seeking guidance and taking initiative
• Detail-oriented especially in handling valuable products
• Interest in fashion, design, culture, communication, or luxury markets
• Willingness to work onsite and assist with events as needed

Unsuitable Candidate Profiles

• Individuals seeking a passive or observation-only experience
• Those requiring continuous supervision
• People uncomfortable with structured responsibilities and logistics
• Applicants primarily motivated by personal social media growth over brand contribution
• Applicants unable to consistently work on-site in Brooklyn, NY

Additional Information

The fall internship runs from September to December 2026, part-time (~20 hours per week), onsite in Brooklyn, NY. The role includes a monthly stipend and academic credit. Opportunities for an earlier summer start and continuation through January 2027 may be available.

Application Requirements:

• Resume submission
• Brief statement explaining interest and expected learning outcomes
• Availability details for fall 2026 and potential early start
• Links to relevant writing, social accounts, or creative work if applicable