Social Media and Marketing Specialist

About SOHO GEM

Established in 1998 at the corner of West Broadway and Broome Street in Manhattan, SOHO GEM began as a small family-owned fine jewelry boutique and has grown into an international destination for jewelry connoisseurs. It offers a wide range of products including delicate diamond pieces and extensive gemstone collections. The boutique is renowned for its bespoke engagement rings and wedding bands, crafted by GIA-certified gemologists and seasoned jewelry experts, fostering enduring customer relationships.

Role Overview

This position is an in-person opportunity located in the New York City Metropolitan Area. The core responsibility is to develop, schedule, and publish captivating content across multiple social media platforms to promote SOHO GEM’s jewelry collections, brand narrative, and in-store experience.

Key Responsibilities

• Plan and maintain social media content calendars for consistent brand visibility.
• Create and edit photographic and video materials that convey the brand’s luxurious aesthetic.
• Compose engaging captions that resonate with the target audience.
• Track and analyze social media metrics to optimize content performance.

Qualifications and Skills

• Proficiency in social media marketing strategies including campaign planning, brand building, and creative content generation.
• Understanding of digital marketing principles, customer journeys online, basic analytics, and promotional coordination.
• Strong verbal and written communication skills with the capacity to professionally represent the brand across channels.
• Experience using platforms such as Instagram, TikTok, Facebook, and Pinterest alongside tools for content scheduling and analytics.
• Basic skills in photo and video editing focusing on aesthetics and storytelling consistent with a high-end jewelry brand.
• Ability to work collaboratively in a small team in a dynamic retail setting, managing multiple priorities efficiently.
• Previous exposure to the jewelry or luxury retail industry is advantageous; educational background in Marketing or Communications preferred.
• Comfortable appearing on camera showcasing and promoting jewelry; maintaining manicured nails to effectively display rings.