Social Media and Marketing Coordinator

About Us

Maia Plastic Surgery is a leading practice dedicated to delivering exceptional plastic surgery services. Our focus on innovation, patient care, and quality distinguishes us in the healthcare and aesthetics sector. We seek a skilled and enthusiastic Social Media and Marketing Coordinator to enhance our marketing efforts and engage our audience effectively.

Job Responsibilities

• Produce daily stories and reels featuring both surgical and non-surgical content that align with brand identity and resonate with our target demographic.
• Implement treatments and special offers within the rewards app, accompanied by appropriate graphic design.
• Maintain the skin care website by updating pricing, product stock, and current discounts regularly.
• Design and distribute 2-3 monthly newsletters utilizing ConstantContact, incorporating the Marketing Director's strategic guidance and approval.
• Manage photo inventory including uploads, gallery curation, and orderly content management.
• Offer live assistance during events to support marketing activities.
• Handle patient communications received through social media platforms and enter incoming leads into the CRM for timely follow-up.
• Capture high-quality pre-operative and post-operative photographs and videos for patients undergoing surgical and non-surgical treatments.
• Record video testimonials to reinforce patient experiences and trust.
• Collaborate with the Marketing Director to analyze campaign metrics and adapt marketing strategies accordingly.
• Understand and manage the leads process, pricing structures, and treatment options to effectively support prospective patients.
• Develop and execute multifaceted marketing initiatives aimed at strengthening brand presence and service promotion.
• Grow and engage followers across major social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and YouTube.
• Create, select, and edit multimedia promotional materials tailored for diverse marketing channels.
• Plan and implement various marketing campaigns including email outreach, digital advertising, and promotional events.
• Monitor campaign performances using analytics and refine strategies to optimize results.
• Coordinate with internal teams to maintain consistent branding and messaging.
• Organize and support events, webinars, and local community engagement programs.
• Stay informed on current industry trends and best practices in marketing and social media management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related discipline.
• Minimum two years of marketing experience, ideally in healthcare or aesthetic fields.
• Proficiency with social media platforms and related digital tools.
• Exceptional writing, editing, and interpersonal communication skills.
• Creative mindset with the ability to devise innovative marketing ideas consistent with brand tone.
• Strong organizational capabilities and experience in project management.
• Familiarity with video editing software such as Premiere or CapCut.
• Experience using Canva for design projects.
• Knowledge of SEO and web analytics is advantageous.

Benefits and Work Schedule

• Competitive hourly wage ranging from $28 to $33.
• Full-time schedule, working 30-40 hours weekly, Monday through Friday, with occasional one Saturday filming per month.
• Comprehensive benefits including 401(k) with matching, health, dental, vision insurance, paid time off, retirement plans, and employee discounts.