Social Media and Content Coordinator

About Darche

Founded in 1991, Darche is a leading and cherished Australian brand in camping and outdoor adventure equipment. With over thirty years in the industry, Darche continues to innovate and deliver high-quality products designed for serious campers and tourers, maintaining a strong heritage in the outdoor space.

Role Overview

Darche is looking to hire a motivated and proactive part-time Social Media & Content Coordinator. This role requires the creation of compelling, brand-aligned content across various digital channels to bring the brand’s story to life, foster community engagement, and collaborate with influencers and creators to broaden brand visibility.

Key Responsibilities

• Managing and executing the content calendar and production timelines for Instagram, TikTok, and Facebook.
• Serving as a public representative of Darche across social media channels.
• Producing authentic and engaging content that adheres to Darche’s brand voice and identity.
• Driving effective influencer and creator partnerships, nurturing these relationships while ensuring brand consistency and campaign effectiveness.
• Tracking and reporting metrics related to channel growth, content engagement, influencer activities, and campaign results.
• Capturing and generating content during major Australasian trade shows and expos.
• Collaborating with product experts to develop and manage a product training platform.
• Supporting digital content initiatives for key retail partners.

Required Skills and Experience

• Two to three years of proven experience in a comparable role.
• Proficiency in content creation across TikTok, Instagram, Facebook, and other media channels.
• Strong editing capabilities with tools such as CapCut, Canva, Adobe Creative Suite, or equivalents.
• Comprehensive knowledge of social media trends, best practices, and evolving content formats.
• Excellent written and verbal communication skills.
• Experience managing influencer and brand partnerships effectively.
• A proactive mindset with creativity and new idea generation.
• A genuine passion for outdoor products and the outdoor industry.
• Demonstrated ability to manage time efficiently and handle multiple tasks simultaneously.
• Strong interpersonal, negotiation, and influencing capabilities.
• Willingness to travel as required and work occasional weekends associated with events.

Additional Information

Applicants must be Australian citizens or residents legally authorized to work in Australia. Candidates are requested to submit their resumes along with links or portfolios showcasing previous work.