Social Media Administrator

About Universal Beauty Products, Inc.

Universal Beauty Products, Inc. is committed to creating the highest quality beauty and personal care products globally. Serving diverse customers across many countries, the company under new management is expanding its team. We provide competitive pay, benefits, and foster a safe, inclusive workplace that values diversity and personal growth.

Role Overview

The Social Media Administrator will be responsible for developing and amplifying our brand voice throughout digital platforms. Working alongside brand management, the role focuses on crafting consistent storytelling, producing engaging product content, and directing integrated social media campaigns to enhance community engagement and meet business objectives.

Key Responsibilities

• Partner with brand management to establish and maintain a consistent brand voice and storytelling approach
• Design and implement a content strategy spanning all social media and digital channels
• Create and manage top-quality content around product launches and marketing campaigns
• Oversee the social media content calendar ensuring regular and punctual publications
• Plan and optimize multi-platform digital campaigns aligned with marketing goals
• Manage influencer and creator collaborations including selection, outreach, briefing, content guidance, and performance evaluation
• Engage actively with online audiences by responding to interactions and social trends to boost brand loyalty
• Analyze social media metrics and use data to continuously enhance content strategy and user engagement
• Stay informed on emerging social platforms, trends, and opportunities to expand brand exposure
• Collaborate across creative, marketing, and e-commerce teams to guarantee consistent messaging
• Ensure uniformity in brand tone, visuals, and copy across all content
• Perform additional tasks as directed by leadership

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline; equivalent experience considered
• Submission of a portfolio is required
• 3 to 5+ years of relevant experience in content strategy, social media management, or digital marketing
• Excellent written communication skills with strong storytelling and editing capabilities
• Hands-on experience managing social media platforms such as Instagram, TikTok, Facebook, LinkedIn
• Proficiency in content scheduling tools like Hootsuite or Sprout Social
• Ability to interpret social media analytics and translate insights into actionable improvements
• Skilled at managing multiple tasks efficiently in a dynamic environment
• Strong interpersonal and communication skills for effective teamwork