Social & Content Marketing Specialist

About Growth Sync

Growth Sync operates at the junction of commerce, culture, and artificial intelligence. The company develops Social Commerce Intelligence technology designed for brands flourishing on platforms like Instagram, TikTok, TikTok Shop, Shopify, and through creator content, affiliates, comments, and direct messages. Many brands face challenges in managing the numerous customer interactions across social media, which leads to missed opportunities. Growth Sync solves this by enabling these brands to listen, engage authentically, and retain memory of social conversations.

Supported by venture capital investors linked to Hearst, Equal Ventures, Betr, and TikTok Shop, Growth Sync is focused on empowering socially native brands to connect with their audiences effectively.

Role Overview

We are seeking a full-time Social & Content Marketing Specialist to lead Growth Sync’s online presence. This role blends strategy, storytelling, content operations, and execution, far beyond a typical social media manager’s duties. Responsibilities include developing a content calendar, defining platform strategies, generating posts, coordinating asset creation, designing campaigns, supporting activations, and ensuring consistent representation of Growth Sync brand messaging across social platforms.

The ideal candidate is well-versed in internet culture, social commerce, creator-driven brands, and understands how modern technology companies attract attention in an authentic manner.

Key Responsibilities

• Manage Growth Sync’s content calendar for channels such as X/Twitter, LinkedIn, Instagram, TikTok, YouTube/Shorts, and event-specific platforms.
• Craft the strategic narrative highlighting what Growth Sync stands for, identify recurring content pillars, and align content per platform to reinforce the market story.
• Translate product updates, demos, founder insights, customer feedback, and social commerce trends into engaging posts, video clips, recaps, launch events, and marketing campaigns.
• Coordinate with freelancers, creators, editors, designers, and internal teams to produce and distribute content.
• Plan content around key activations including events, private dinners, creator commerce occasions, and brand partnerships.
• Develop campaign sequences encompassing hero videos, clips, social posts, founder commentary, event highlights, and subsequent follow-ups.
• Ensure content efforts tie directly to business goals including qualified leads, demos, brand partnerships, user onboarding, product engagement, and revenue generation.

Who Should Apply

• Individuals knowledgeable about social commerce, TikTok Shop, creator-led brands, affiliate marketing, DTC sectors such as beauty, wellness, fashion, streetwear, or culture-oriented ecommerce.
• Those who can simplify complex AI and commerce concepts into culturally relevant and compelling content.
• Professionals familiar with digital marketing in technology companies, adept at adapting that style for Growth Sync’s brand voice.
• Strong writers and content strategists with a keen sense for platform-specific native communications.
• Experienced in managing content calendars, deadlines, and ensuring timely publishing of deliverables.
• Strategic thinkers capable of defining brand identity and translating that into daily posts and larger campaigns.
• Comfortable using AI and automation tools to streamline content research, drafting, scheduling, and packaging.
• Creative and culturally aware candidates who also prioritize growth metrics and business results.

Additional Advantages

• Existing connections with creators, creator-driven brands, agencies, media professionals, or influence within the Los Angeles culture and commerce sectors.
• Experience in TikTok Shop functionalities, DTC brand marketing, creator commerce, influencer campaigns, field marketing, startup marketing, or tech sector social media.
• Ease attending events and converting experiences into engaging social posts, video clips, event recaps, and follow-up content.

Why This Role Is Important

The future of commerce belongs to brands that understand and communicate effectively with their customers, responding genuinely to every social interaction. Growth Sync is crafting the tools that empower this relationship-building, and this role is key to making the market recognize and embrace that vision.

Equal Opportunity Employer

Growth Sync is committed to equal employment opportunity regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected identity. Reasonable accommodations are provided throughout the hiring process.