Social Content Manager – YouTube

About Henkel

Join Henkel, a global leader committed to innovation, sustainability, and collaboration, known for renowned brands such as Persil®, All®, Loctite®, Snuggle®, and Schwarzkopf®. Our Consumer Brands unit specializes in Laundry & Home Care and Hair products designed to make a difference worldwide.

Position Overview

Embrace the opportunity to develop your skills, grow professionally, and make impactful contributions as a Social Content Manager focused on YouTube channels. You will drive content creation and strategy across brands including SexyHair, DevaCurl, and STMNT.

Key Responsibilities

• Lead content creation and execution for YouTube channels of multiple beauty brands, including both short- and long-form video formats such as tutorials, educational materials, and collaborative creator content.
• Coordinate concept development, video shooting logistics, editing, and final packaging for YouTube and other social media platforms like TikTok and Instagram Reels.
• Manage upload schedules, optimize thumbnails, descriptions, and metadata to enhance search visibility and follow SEO best practices.
• Ensure consistent video quality and adherence to brand voice while highlighting each brand’s unique character.
• Organize production activities by coordinating schedules, talent, locations, and post-production requirements effectively.
• Work closely with Creative Strategy and Design teams to maintain alignment with overall brand identity and campaign goals.
• Support engagement with stylists, content creators, and educators for co-branded content efforts and foster strong relationships within the creator community.
• Track and analyze key performance indicators such as watch time, viewer retention, engagement, and conversions in collaboration with Business Intelligence teams to inform content refinement.
• Stay abreast of emerging trends on YouTube and in video content to keep the brands at the forefront of digital innovation.

Qualifications and Skills

• 3 to 5 years of experience in digital video production, social media content creation, or digital marketing.
• Demonstrated expertise in managing and optimizing YouTube content, including familiarity with platform analytics.
• Proficiency with video production tools, such as Adobe Premiere Pro or Final Cut, alongside strong storytelling skills.
• Knowledge of beauty, educational, or lifestyle content landscapes is preferred.
• Highly organized, resourceful, and team-oriented with a passion for creative and technical excellence.
• Ability to balance multiple distinct brand identities while maintaining consistent quality and tone.

Benefits

• Comprehensive health insurance covering medical, dental, vision, and wellness benefits effective from day one.
• Work-life balance through paid time off including sick leave, vacation, holidays, volunteer time, and flexible or hybrid scheduling options depending on role, plus a vacation buy/sell program.
• Financial incentives including 401k matching, employee share plans, annual bonuses, service awards, and student loan repayments.
• Support for families including gender-neutral parental leave up to 12 weeks (extendable up to 20 weeks for birthing parents), fertility treatments, adoption and surrogacy assistance, childcare and eldercare discounts, and scholarship programs.
• Opportunities for career advancement with national and international roles, access to a variety of skill-building courses, and tuition reimbursement.

Compensation

The salary for this role ranges from $80,000 to $100,000 annually, reflecting the company’s expected range at the time of posting. Additional incentive pay and compensation benefits may apply, determined by qualifications and location. This complies with local pay transparency requirements.

Additional Information

Henkel is an equal opportunity employer committed to diversity and inclusion. Applications are assessed without regard to race, color, religion, gender, age, nationality, disability, veteran status, genetic information, or any other legally protected characteristics. Please note, Henkel does not accept unsolicited resumes from outside recruitment agencies.