Social & Community Lead

About the Role

Hard Candy seeks a dynamic and culturally attuned Social & Community Lead based in the New York City metropolitan area. This role demands a hands-on professional who anticipates social media trends and expertly crafts authentic brand content that resonates on platforms like TikTok and Instagram. The ideal candidate embodies boldness, playfulness, and an unapologetic fun spirit reflective of the Hard Candy brand ethos.

Key Responsibilities

• Develop and oversee social media content calendars that align strategically with brand goals in collaboration with cross-functional teams.
• Maintain and update calendars to reflect shifting business priorities ensuring readiness for weekly reviews.
• Manage precise scheduling and posting across multiple social platforms using either in-app tools or scheduling software.
• Produce detailed weekly and monthly performance reports featuring actionable insights based on front-end metrics.
• Refine posting schedules responsively, incorporating data analysis, platform algorithm changes, and A/B testing outcomes.
• Create compelling social briefs to guide both internal teams and external creative partners.
• Generate innovative content concepts and lead production efforts from idea inception through publication.
• Engage meaningfully with the community to maintain an authentic and humanized brand presence.

Qualifications and Skills

• Expert, native-level knowledge of TikTok, Instagram, and overall social media environments, including trend analysis and platform nuances.
• Proficiency in creating on-camera video content with confidence and creativity.
• Capacity to manage multiple projects simultaneously, adept at pivoting priorities under tight deadlines.
• Exceptional communication and presentation skills enabling effective pitching and compelling caption writing.
• Detail-focused and well-organized even amidst rapid changes.
• Strategic and creative thinker capable of envisioning and executing high-impact social campaigns.
• Strong grasp of youth culture, including an authentic passion for beauty, fashion, and current Gen Z interests.
• Demonstrated strong work ethic, collaborative mindset, and eagerness for continuous professional development.
• Self-driven and proactive, with an ability to take initiative without needing detailed instruction.