Social Advertising Manager

About the Company

Sauce Media Pty Ltd partners with clients to deliver effective and measurable social advertising strategies. The team emphasizes collaborative, data-driven planning and creative execution, focusing on achieving business goals through clear performance metrics. They prioritize innovation, accountability, transparent reporting, and fostering long-term relationships.

Role Overview

This project-based role involves managing and optimizing paid social advertising campaigns across platforms such as Meta, TikTok, LinkedIn, and more. Responsibilities include developing media plans, setting campaign goals, budgeting, monitoring KPIs, and ensuring campaigns deliver measurable outcomes. The manager will work closely with internal teams and clients to align social strategies with business objectives, coordinate creative assets, and maintain transparent communication throughout campaign lifecycles.

Key Responsibilities

• Plan, execute, and monitor paid social media campaigns on multiple platforms.
• Set and manage campaign objectives and budgets to meet defined KPIs.
• Collaborate with internal and client teams to translate business goals into targeted social advertising strategies.
• Brief creative teams to develop effective advertising assets.
• Analyze campaign data and prepare detailed performance reports.
• Recommend and implement testing and optimization techniques to enhance campaign outcomes.
• Stay informed about platform updates, best practices, and new trends in social media advertising.

Qualifications and Skills

• Excellent communication skills to clearly present campaign plans and results to stakeholders.
• Experience managing client relationships and identifying growth opportunities.
• Strong marketing and advertising expertise, particularly in paid social media planning, execution, and optimization.
• Proven ability to handle multiple campaigns and deadlines efficiently through solid project management.
• Proficiency with major social media ad platforms and analytics tools, including pixel validation, event review, conversion tracking, UTM standardization, and troubleshooting tracking discrepancies.
• Detail-oriented with a data-driven approach and strong analytical capabilities.
• Ability to collaborate effectively within a remote/off-site team environment with creative and account teams.
• Preferably holds a tertiary qualification in Marketing, Advertising, Communications, Business, or related fields.
• Previous experience in a digital agency or media-focused social advertising roles is advantageous.