SEO Specialist

About the Role

Niti Enterprise, an emerging eCommerce brand focused on lab-grown diamonds and fine jewelry, is seeking a seasoned SEO Specialist with a minimum of 5 years of proven expertise. This role demands a strong command over technical SEO, content strategy, ecommerce-focused SEO, and ethical link building techniques aimed at boosting organic search rankings and increasing revenue.

Key Responsibilities

• Design and implement a holistic SEO plan to enhance organic site traffic and sales volume.
• Conduct comprehensive technical SEO audits to address indexing, crawling challenges, structured data issues, Core Web Vitals, and overall website efficiency.
• Perform detailed keyword research and identify fresh opportunities for ranking improvement.
• Optimize diverse site segments including category pages, product pages, collection pages, and blogs for SEO.
• Refine website structure, improve internal linking, and enhance user experience to boost SEO performance.
• Establish and maintain high-quality backlinks using only white-hat SEO methodologies.
• Track keyword rankings, site traffic, and conversion rates via tools like Google Search Console and Google Analytics 4.
• Analyze competitors' SEO strategies to uncover growth potential.
• Develop and execute content strategies aligned with keyword insights and user search intent.
• Collaborate closely with developers and content creators to ensure SEO best practices are integrated site-wide.
• Monitor and report SEO key performance indicators monthly with actionable suggestions for improvement.
• Stay current with Google's frequent algorithm changes and industry SEO standards.

Requirements

• At least 5 years of hands-on SEO experience, particularly with ecommerce platforms.
• Demonstrated success in improving search engine rankings and driving organic traffic for ecommerce websites.
• Preferred prior experience working with Shopify SEO.
• Deep knowledge of technical SEO facets including on-page, off-page, and local SEO tactics.
• Proficiency with SEO tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, Google Tag Manager, and PageSpeed Insights.
• Experience implementing schema markup, managing XML sitemaps, configuring robots.txt, canonical tags, and optimizing for Core Web Vitals.
• Skilled in conducting link-building campaigns and digital PR efforts.
• Strong analytical prowess, clear communication skills, and thorough reporting capabilities.
• Ability to work autonomously and consistently meet deadline-driven projects.

Preferred Skills and Knowledge

• Experience in the jewelry, luxury, fashion sectors, or ecommerce industries.
• Understanding of conversion rate optimization (CRO).
• Familiarity with AI-supported SEO tools and content enhancement techniques.
• Knowledge of international SEO and managing multilingual sites.

Ideal Candidate Profile

• A results-oriented SEO expert with a proven record of achieving growth targets.
• Strong problem-solving aptitude combined with an analytical mindset.
• Excellent collaboration and communication skills.
• A passion for continuously updating SEO knowledge and tactical approaches.

Bonus Qualifications

• Experience amplifying organic traffic on Shopify-based online stores.
• Availability of case studies or portfolio showcasing significant SEO success.
• Professional certifications such as Google Analytics qualification or similar credentials.

Compensation

The remuneration offered ranges from 15000 to 25000 INR per month, reflecting the candidate's expertise and contributions.