SEO Specialist

Role Overview

Cross Sphere Partners is searching for a skilled SEO Specialist to join their Client Service Team in North Sydney, NSW. This full-time, permanent role reporting to the Operations Manager focuses on enhancing organic search visibility, driving lead generation, and aiding client acquisition through strategic SEO initiatives.

Key Responsibilities

• Design and execute extensive SEO plans aligned with company and client objectives.
• Perform thorough keyword research, competition evaluation, and identify content opportunities.
• Optimize website structure, on-page factors, metadata, and internal linking to boost search rankings.
• Conduct technical SEO audits and collaborate with developers to fix crawl errors, enhance loading speed, and improve mobile usability.
• Oversee off-site SEO efforts such as link-building, digital public relations, and local SEO campaigns.
• Track, analyze, and report SEO metrics using platforms like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Coordinate with Client Service Team to ensure SEO complements overall client experience and retention plans.
• Keep updated with search engine algorithm changes and adjust tactics accordingly.

Candidate Profile

• Minimum of 3 years practical SEO experience, ideally within agencies, B2B, or service-oriented companies.
• Proven expertise in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
• Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
• Familiarity with content management systems like WordPress and Webflow.
• Good understanding of HTML and CSS basics relevant to SEO best practices.
• Excellent analytical aptitude, problem-solving, and communication capabilities.
• Ability to juggle several projects and effectively present SEO results to internal teams.