Senior Vice President Strategy

Company overview

Fit For You is an expanding organization that creates customized solutions to support health, wellness, and performance outcomes for individuals and businesses. The company is centered on innovation, using data to guide decisions, and keeping the customer experience at the heart of its products and services. Its teams work across departments to build programs and experiences that can adapt, scale, and be measured effectively. The culture places value on inclusion, ongoing improvement, and durable partnerships with clients and stakeholders.

Role overview

The Senior Vice President Strategy is a full-time remote leadership role focused on setting and delivering the organization’s long-range strategic direction. The position owns enterprise planning cycles, including market evaluation, opportunity sizing, and ranking the most important initiatives. The role works closely with executive leaders and cross-functional partners to shape growth plans, assess new business models, and support digital transformation efforts.

What you will do

• Lead company-wide strategic planning efforts and turn long-term goals into actionable priorities.
• Analyze market conditions, identify growth opportunities, and help decide which initiatives should move forward first.
• Collaborate with executive stakeholders and teams across the business to build and execute growth strategies.
• Evaluate new business models and contribute to digital transformation planning and implementation.
• Run strategy workstreams and manage consulting-style projects from analysis through recommendation.
• Develop financial and operational business cases to support strategic investments and decisions.
• Measure progress against strategic goals and report findings to leadership.
• Coach and mentor strategy team members while supporting their growth and performance.
• Bring senior stakeholders into alignment by communicating clear recommendations and next steps.
• Present insights and proposals to executive leadership and board-level audiences on a regular basis.

Qualifications and experience

The ideal candidate brings strong analytical ability, extensive strategy experience, and the confidence to lead at an executive level. Experience in consulting, either in a firm or in an internal strategy function, is important, along with a history of guiding cross-functional initiatives. The role also requires solid finance skills, including forecasting, ROI assessment, and building investment cases. Candidates should be comfortable leading teams, managing complex work, and influencing senior decision-makers in a distributed work environment. Experience in health, wellness, technology, or consumer-oriented businesses is an advantage, though not mandatory. An advanced degree in Business, Finance, Economics, or a related discipline is expected, with an MBA or equivalent experience strongly preferred.

Additional information

This is a remote, full-time position based in the United States.