Senior Vice President of Technology

Organization overview

SEMA, together with PRI, sits at the center of the automotive aftermarket and motorsports world. These organizations serve a wide network of manufacturers, distributors, retailers, builders, publishers, race teams, and other industry participants that support performance parts, racing technology, restoration, restyling, and related specialty automotive innovation.

As a nonprofit trade association, SEMA helps a large industry ecosystem worth nearly $53 billion in annual retail sales through advocacy, research, member programs, and major events such as the SEMA Show, one of the largest automotive trade shows globally. PRI carries that impact into the racing sector, providing business intelligence, technology insight, education, media, and community connection through the PRI Trade Show in Indianapolis and year-round industry engagement.

Together, SEMA and PRI support thousands of businesses, connect professionals worldwide, and help shape the future of automotive performance and racing.

Role purpose

The Senior Vice President of Technology is a senior executive post that combines long-range technology leadership with responsibility for day-to-day systems performance. The role calls for a leader who can define a technology vision that supports future growth while also ensuring the organization’s infrastructure, platforms, and teams operate effectively right now.

This position reports to the Chief Executive Officer and is part of the senior leadership group. It requires someone who can contribute at the strategic level and also stay close to the operational systems that keep the organization running smoothly.

Location and reporting

Location: Diamond Bar, California, on-site.

Department: Technology.

Reporting line: CEO or Board of Directors.

Key responsibilities

• Set and execute a technology direction that supports business priorities, long-term growth, and competitive strength.
• Build a detailed technology roadmap that introduces new capabilities while supporting scale, efficiency, and strategic alignment.
• Modernize systems and infrastructure to improve reliability, security, and organizational performance.
• Guide, coach, and develop the technology team while encouraging innovation, teamwork, and ongoing professional development.
• Partner with the CEO and executive team to align technology investments and initiatives with company goals, and present technology strategy to the Board of Directors.
• Establish cybersecurity practices, ensure regulatory and standards compliance, and lead responses to technology-related risk.
• Monitor market trends and emerging technologies to keep the organization ahead of industry change.
• Improve technology operations through stronger processes, measurable KPIs, and effective budget and resource management.
• Ensure technology solutions meet customer needs and strengthen the organization’s market position.
• Create and maintain disaster recovery and business continuity plans.
• Oversee the enterprise platform ecosystem so data moves cleanly across systems and supports decision-making without silos.
• Manage technology vendors with clear accountability, including contracts, performance, and procurement decisions.

Requirements

• A bachelor’s or master’s degree in computer science, engineering, business, or a related discipline; equivalent hands-on leadership experience may also be accepted.
• At least 10 years of experience in technology leadership, including 5 or more years focused on innovation, emerging technologies, or digital transformation.
• Experience working with executive stakeholders to connect technology plans with business objectives.
• Background across both B2B and B2C environments, with the ability to use technology to serve varied market needs.
• Strong experience in machine learning, cloud computing, and data analytics, along with deep cybersecurity knowledge.
• Proven ability to lead a technology organization and create a collaborative, high-performance culture.
• Strong analytical and problem-solving skills with a bias toward practical, innovative solutions.
• Ability to align technology and innovation plans with broader business strategy.
• Excellent communication skills, including the ability to explain complex technical ideas to technical and non-technical audiences.

Compensation

The stated pay range is $250,000 to $300,000 annually.

Additional information

This posting is not meant to include every possible duty, skill, relationship, or working condition tied to the role. The organization may update, add, remove, or reassign responsibilities as needed.